Construction of TV Home Shopping Services cape and Analysis of Competing Models

南華大學機構典藏系統 > 管理學院 > 企業管理學系(管理科學碩/博士班,非營利事業管理碩士班) > 期刊論文 > Item 987654321/27191

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題名:	Construction of TV Home Shopping Services cape and Analysis of Competing Models
作者:	范惟翔;Fan, Wei-Shang
貢獻者:	企業管理學系
關鍵詞:	host sales characterisitcs;product percetived quality;purchase emotion;customer satisfaction
日期:	2011
上傳時間:	2019-06-19 15:37:24 (UTC+8)
摘要:	This study integrates the 3 major services cape aspects proposed by Baker (1987), Bitner (1992), and Tombs & McColl-Kennedy (2003), these 3 aspects are employed as antecedent variables, while customer satisfaction is taken as the consequent variable, thereby constructing an over-all assessment model for TV shopping. Using SEM analysis, the proposed hypotheses were tested on 450 questionnaires, and 263 were recovered; after eliminating 13 improperly completed questionnaires, 250 valid questionnaires were obtained. The results indicated that Taiwan's shopping channels provide only one-way product introduction, as a result, from a practical perspective, if customers are not interested in a product, or if consumers do not perceive high quality, it will be difficult to generate satisfaction. Because of this, the 2 variables of 'perceived quality' and 'purchase emotion' are important insofar as they enable good host characteristics to influence customer satisfaction.
關聯:	Actual Problems of Economics vol. 2, no. 12 pp.22-30
顯示於類別:	[企業管理學系(管理科學碩/博士班,非營利事業管理碩士班)] 期刊論文

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