瀕臨絕種的野生動物觀光對遊客有特別的吸引力，然而此類野生動物其族群大小極易受外界的干擾影響，因此可視為敏感性物種。過去不少文獻皆已提出野生動物觀光架構，其中特別指出監測與評估此二步驟是活動過程中重要的環節。本研究以質性研究中之文獻分析法為主，並以推動生態賞蛙之社區為觀察對象，結果發現在社區進行培力之前，社區對生態旅遊的目標與文獻所指是有差異的；此外，一般社區對於監測的認知幾乎等同於社區巡查，對象也僅聚焦於生態面向。至於監測後之評估階段，社區幾乎沒有此等概念。因此本研究認為，當社區推動生態旅遊，實有必要引進外部資源，對於生態旅遊的概念架構進行培力，並對於監測及評估有更進一步的認識。 Endanger wildlife tourism is particularly attractive to tourists, but the population of such wild animals is highly susceptible to external disturbance and they can be considered sensitive species. In the past, many literatures have proposed the wildlife tourism frameworks, which specifically stated that monitoring and evaluation are the two important steps in the activity process. This study uses the literature analysis method, and take the community which promotes frogs watching ecotourism as observation object. It was found that before the community carried out the empowerment, the community’s objective of ecotourism was different from that of the literature. In addition, their general perception of monitoring is almost equivalent to community inspection and only focused on ecological aspects. Besides, they have no concept about the step of evaluation after monitoring. Therefore, this study believes that when a community promotes ecotourism, it is necessary to introduce external resources to cultivate the conceptual structure of ecotourism, and develop a further understanding of monitoring and evaluation.
