地方蚵產業導覽解說之研究－以布袋港潮間帶為例

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Title:	地方蚵產業導覽解說之研究－以布袋港潮間帶為例
Other Titles:	A Study on the Interpretation of Local Oyster Industry--Taking the Intertidal Zone of Budai Port as an Example
Authors:	邱鴻祥 CHIU, HUNG-HSIANG
Contributors:	文化創意事業管理學系趙家民;洪林伯 CHAO, CHIA-MIN;HUNG, LIN-BAO
Keywords:	地方產業;導覽解說;環境教育 Local industry;Guided commentary;Environmental education
Date:	2019
Issue Date:	2022-02-11 13:48:30 (UTC+8)
Abstract:	自周休二日開始實施後，國民逐漸重視觀光旅遊活動藉以調適身心，觀光需求隨之增加，各地方政府也積極推動地方特色與地方產業結合的觀光產業，布袋潮間帶海上巴士便在縣府推動觀光下成立，其是一處結合人文、地方生態的休閒場所，主要解說地方蚵產業及導覽地方生態為主的觀光旅遊場所。　　本研究首先整理出布袋潮間帶海上巴士起源、導覽解說、蚵田文化、環境教育的相關文獻來作為研究的基礎面向。藉由研究方法中的訪談法，探討布袋潮間帶海上巴士導覽解說對於蚵產業的影響，並將訪談資料及蒐集文獻進行整理與分析。研究結果發現，受訪者認為導覽解說對於地方蚵產業的推廣是有實質助益的，也對導覽解說培訓及技巧分享自身經驗及心得，經研究也發現導覽解說不僅只有教育生態知識的作用，同時也具有環境教育的效果，可見導覽解說不僅僅只有娛樂休閒效果，其中也有寓教於樂的作用。　　本研究並提出具體的建議，例如：規劃整體旅遊活動、增加行銷提高曝光率、配合各單位機關、凝聚在地力、配合季節規劃行程、親子活動規劃、培養新導覽員，以供布袋潮間帶海上巴士後續規畫發展及往後有意進行研究者之參考。　　Since the implementation of the weekend, the nationals have gradually attached importance to sightseeing and tourism activities to adjust their body and mind, and the demand for tourism has increased. Local governments have also actively promoted the tourism industry that combines local characteristics with local industries. Budai intertidal sea bus is established under the government's promotion of sightseeing, it is a leisure place that combines humanities and local ecology, mainly explaining local oyster industry and guiding local ecology.　　This study first sorted out the relevant literature on the origin of Budai intertidal sea bus, the guided explanation, the oyster culture, and the environmental education as the basis of the research. Through the interview method in the qualitative research method, discussing the influence from the guided explanation of Budai intertidal sea bus on the oyster industry , collating and analyzing the interview data and the collected literature. The study found that the interviewees believed that the guided explanation was of substantial benefit to the promotion of the local oyster industry.They also shared their thoughts and experience on the guided training and skills. The study also found that the guided explanation educated not only ecological knowledge but also environment. It can be seen that the guided explanation has entertainment and leisure effect,and also learns through playing.　　This study also puts forward specific suggestions, such as planning overall tourism activities, increasing marketing to increase exposure, coordinating with various agencies, concentrating on geographic power, coordinating seasonal travel, planning for parent-child activities, and training new guides to supply follow-up planning and development of Budai intertidal sea bus and it can be a reference for who intends to research in the future.
Appears in Collections:	[Department of Cultural & Creative Enterprise Management] Disserations and Theses(Cultural & Creative Enterprise Management)

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