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請使用永久網址來引用或連結此文件:
http://nhuir.nhu.edu.tw/handle/987654321/27924
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| 題名: | 澎湖特色民宿經營模式之研究－以澎湖人魚之丘為例 |
| 其他題名: | Study on the Business Model of Penghu Characteristic B&B--A case of La villa de la sirene Penghu B&B As the Example |
| 作者: | 莊又臻
CHUANG, YU-CHEN |
| 貢獻者: | 文化創意事業管理學系
趙家民;黃昱凱
CHAO, CHIA-MIN;HUANG, YU-KAI |
| 關鍵詞: | 澎湖人魚之丘;澎湖民宿;經營行銷
La villa de la sirene Penghu;Penghu Characteristic;Business model |
| 日期: | 2019 |
| 上傳時間: | 2022-02-11 13:49:33 (UTC+8) |
| 摘要: | 澎湖民宿需以何種方式發展正確管理策略；大部份經營者對於可利用的豐富自然與人文資源不知如何善加利用，因此無法有效發展適當管理策略，然而效率也較差，使民宿的特色無法彰顯出來，且吸引不到消費者，以致於失去競爭上優勢；民宿經營者大部分是以個體經營模式，因此一般民宿業者並無專業經營管理的經驗及理念。以人魚之丘為例，其建築與環境結合，追求經營與環境的永續，看其如何在民宿林立的澎湖佔有一席之地。研究以深度訪談法，分別對個案的相關人員進行深度性訪談，探討個案經營管理、行銷策略等問題，以受訪者本身、公司員工、同業業者、風景管理處及遊客等面向，受訪著自由論述其主觀意見及提出說明，以供整理探討。 在此立基下，唯有將不同的經營方式及創新的觀念導入，整合澎湖地區各種跨領域專業，以異業結盟或同業互助的方式，運用創新營運思維，讓澎湖躍進世界舞台成為一顆發亮之星。
The way in which Wuhu B&B needs to develop a proper management strategy; most operators do not know how to make good use of the rich natural and human resources available, so they cannot effectively develop appropriate management strategies, but the efficiency is also poor, making the characteristics of the B&B impossible. It is manifested and does not attract consumers, so that it loses its competitive advantage. Most of the hotel operators are self-employed. Therefore, the general hotel owners do not have the experience and ideas of professional management. Take the mermaid's mound as an example, the combination of architecture and environment, the pursuit of business and environmental sustainability, see how it has a place in the lakes and lakes. The study conducted in-depth interviews with relevant personnel of the case through in-depth interviews, and discussed issues such as case management and marketing strategies. The interviewees themselves, company employees, peers, landscape management offices and tourists were interviewed. Freely discuss its subjective opinions and provide explanations for discussion. Under this foundation, we can only introduce different business methods and innovative concepts, integrate various cross-disciplinary professions in Wuhu, and use innovative business thinking in a way of mutual business alliance or mutual help, so that Wuhu will leap into the world stage and become a Shining star. |
| 顯示於類別: | [文化創意事業管理學系] 博碩士論文
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| 107NHU00785034-001.pdf | | 6889Kb | Adobe PDF | 106 | 檢視/開啟 | | index.html | | 0Kb | HTML | 124 | 檢視/開啟 |
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