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| 題名: | 知識分享、專業能力與知覺價值之關係 |
| 其他題名: | The Relationship Between Knowledge Sharing, Professional Ability and Perceived Value |
| 作者: | 陳秀玲
CHEN, HSIU-LING |
| 貢獻者: | 企業管理學系管理科學碩博士班
郭東昇
KUO, TUNG-SHENG |
| 關鍵詞: | 知識分享;專業能力;知覺價值
knowledge sharing;professional ability;perceptual value |
| 日期: | 2019 |
| 上傳時間: | 2022-02-22 15:02:39 (UTC+8) |
| 摘要: | 美容業要獲得消費者的認同來做為未來獲利關鍵因素。本研究探討知識分享、專業能力與知覺價值之關係，本研究透過LINE的問卷調查，共發出310份，回收305份問卷，以單因子變異數分析、獨立樣本T檢定與迴歸分析等統計方法進行分析，以了解顧客在消費過程中，對業者的知識分享、專業能力與知覺價值之看法。 研究結果顯示，在差異性分析方面，不同性別之消費者對知識分享、專業能力與知覺價值之看法有顯著差異；不同年齡之消費者對知識分享、專業能力之看法沒有顯著差異，對於知覺價值之消費者看法有顯著差異；不同婚姻狀況之消費者對知識分享、專業能力之看法沒有顯著差異，在知覺價值之看法有顯著差異；不同職業、消費金額之消費者對知識分享、專業能力與知覺價值之看法均無顯著差異；不同預約偏好之消費者在知識分享、專業能力無顯著差異，在知覺價值有顯著差異；在迴歸分析三個構面均有顯著正向影響。本研究最後依研究結論進行管理意涵之討論，並提出相關建言。
The beauty industry should gain the recognition of consumers as a key fact or in the future profit. Based on the relationship between knowledge sharing, professional ability and perceptual value, this study sent out 310 copies, recovered 305 questionnaires, and analyzed statistical methods such as single factor variation analysis, independent sample T verification and regression analysis, in order to understand the customer's knowledge sharing in the process of consumption, Views on professional competence and perceived value. The results show that there are significant differences in the views of consumers of different genders on knowledge sharing, professional ability and perceived value in the aspect of difference analysis, and there is no significant difference in the perception of knowledge sharing and professional ability among consumers of different ages, and there are significant differences in the perception of consumers of perceived value. There was no significant difference in the views of consumers of different marital status on knowledge sharing and professional ability, and there were significant differences in the perception value, and there was no significant difference in the views of consumers of different occupations and consumption amount on knowledge sharing, professional ability and perceived value, and there was no significant difference in knowledge sharing and professional ability among consumers with different appointment preferences. There were significant differences in perceptual value, and there were significant positive effects on three facets of regression analysis. At the end of this study, the management implication is discussed according to the research conclusion, and the relevant suggestions are put forward. |
| 顯示於類別: | [企業管理學系(管理科學碩/博士班,非營利事業管理碩士班)] 博碩士論文-管理科學碩博士班
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