遊客於導覽解說滿意度對重遊意願之影響－以美濃客家文物館為研究主體

NHUIR > College of Management > Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management > Disserations and Theses(M.A. Program in Tourism Management) > Item 987654321/28071

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Title:	遊客於導覽解說滿意度對重遊意願之影響－以美濃客家文物館為研究主體
Other Titles:	The Study of The Tourists Satisfaction Towards The Interpretation and Revisiting Intention--The Illustration of Meinong Hakka Cultural Museum
Authors:	邱惠琹 CIOU, HUEI-CIN
Contributors:	旅遊管理學系旅遊管理碩士班張偉雄 CHANG, WEI-HSIUNG
Keywords:	導覽解說;遊客滿意度;重遊意願;客家文物館 Interpretation;Tourists Satisfaction;Revisiting intention;Cultural Museum
Date:	2019
Issue Date:	2022-03-25 09:50:16 (UTC+8)
Abstract:	本研究以美濃客家文物館團體遊客為主要研究對象，研究目的旨在探討導覽解說滿意度對重遊意願之影響，分析不同人口背景對人員導覽、導覽設施及重遊意願是否有所差異性。同時輔以便利抽樣發放267份問卷，回收問卷255份，扣除無效問卷8份，實際回收有效問卷247份，其有效回收率96.8%。　　研究結果發現，遊客導覽解說滿意度對重遊意願有顯著正向影響，其中以導覽設施內涵呈現構面影響程度最高，其次為導覽技巧構面，此外不同同伴及停留時間均在導覽解說滿意度上具顯著差異。因此，本研究建議經營者加強訓練導覽人員之反應能力；並維護更新導覽設施，推廣遊客參加館內DIY活動、定期調查遊客於導覽解說之需求反應，以便調整導覽服務項目，有效的提升及保持遊客滿意度及重遊意願。　　This study focuses on group inclusive tour satisfaction of interpretation towards revisiting intention of Meinong Hakka museum. Many studies point out that tourists can get a better understanding of local heritage, interesting culture and custom stories through interpretation.　　Therefore, this study investigates the influence between satisfaction of interpretation service and revisiting intention. And analyze whether the difference in different demographic variable can impact interpretation satisfaction and revisiting intention or not, there are 247effective valid responded questionnaires were collected.　　The results showed that tourists satisfaction of interpretation has a significant positive impact on revisiting, and the most important construct is the guiding facilities, the second one is the interpretation skills of the guide. On top of that different companions and staying time are significantly different in tourist satisfaction of interpretation.　　As the result of this study , the researcher suggests the operator accentuation training the react spontaneously of guide, and regular maintenance, update the exhibit, promote DIY activities to tourists and administer survey on tourists satisfaction service, in order to adjust the contents of interpretation service , to maintain and promote the satisfaction and revisiting intention of tourists.
Appears in Collections:	[Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Disserations and Theses(M.A. Program in Tourism Management)

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