| 摘要: | 金門，一個保存戰地史蹟及保有各種豐富自然人文的島嶼，在過去戰爭時期一直是個非常重要的戰略位置，曾經與大陸地區發生過好幾次戰役，最讓人印象深刻莫過於823砲戰，因此，對於大陸遊客來說，金門始終具有著非常深刻的戰地印象。近年來，兩岸之間的關係漸漸和緩，以及相關政策亦逐漸鬆綁，造成金門與大陸地區小三通直航蓬勃發展，更促使大陸地區來金門觀光人數大量攀升。本研究以來金門觀光旅遊之大陸團客為對象，深入探討來金門地區觀光旅遊動機、旅遊意象及旅遊效益之研究。 本研究於金門地區各景點實際發放問卷共計310份，扣除無效之問卷，有效問卷共計300份。有效問卷以SPSS系統進行信效度分析、敘述性統計分析、各構面相關分析、基本資料對各構面的差異分析及各構面迴歸分析，研究結果顯示：旅遊動機與旅遊效益有顯著性正向相關、旅遊意象與旅遊效益有顯著性正相關及旅遊動機與旅遊意象有顯著性正相關。目前金門地區正值觀光發展重點工作的時期，此研究結果可提供給政策執行及規劃者參考。
Kinmen, an island that preserves the history of the battlefield and preserves a variety of rich natural humanities, has been a very important strategic position in the past wars. There have been several battles with the mainland, and the most impressive is the 823 artillery. Therefore, For mainland tourists, Kinmen always has a very deep battlefield impression. In recent years, the relationship between the two sides of the strait has gradually eased, and related policies have gradually loosened, resulting in the rapid development of direct flights between Kinmen and the mainland, and the number of tourists visiting the Golden Gate in mainland China has risen sharply. Since the study, the mainland group of Jinmen Sightseeing Tourism has been the subject of in-depth study of the motivation, tourism imagery and tourism benefits of tourism in the Golden Gate area. In this study, 310 questionnaires were actually distributed in various scenic spots in the Kinmen area. After deducting the invalid questionnaire, there were 300 valid questionnaires. The effective questionnaires use the SPSS system for reliability and validity analysis,narrative statistical analysis, correlation analysis of each facet, basic data analysis of the differences of the various facets and various facet regression analysis. The results show that tourism motivation and tourism benefits are significant. Positive correlation, tourism imagery and tourism benefit are significantly positively correlated and tourism motivation is significantly positively correlated with tourism imagery. At present, the Kinmen area is in the period of focus on tourism development, and the results of this study can be provided to policy implementation and planners for reference. |
