影響室內裝修需求因素之分析與研究

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Title:	影響室內裝修需求因素之分析與研究
Other Titles:	Analysis of Factors Influencing Interior Decoration Needs
Authors:	黃淑菁 HUANG, SHU-CHING
Contributors:	產品與室內設計學系鄭順福 CHENG, SHEN-FU
Keywords:	室內裝修;室內設計;設計管理;工程管理;需求;喜好度;業務行銷 Interior renovation;Interior design;Design management;Engineering management;Demand;Likeness;Business marketing
Date:	2019
Issue Date:	2022-04-28 15:04:25 (UTC+8)
Abstract:	近年來買賣移轉登記增加，所以代表房屋買賣次數是上升的，而當房屋買賣行為增加時，相對地同時亦增加了室內裝修的市場需求。身為一個投入在室內裝修行業逾20年的資深室內設計師，既知室內裝修市場需求提高，更想藉由研究深入探討消費者心中真正的需求，期望藉由科學的市場調查與分析將消費者的室內需求導引到室內裝修業，尤其是室內設計師。　　本研究試圖以文獻探討(Literature Review)以及調查法(Survey Method)的自我實施調查(即泛稱的問卷調查)得到的量化資訊來分析影響消費者室內裝修意願因素，以不同性別、婚姻狀況、學歷、年齡、職業、居住區域、家庭平均年收入、家庭成員人數相關因素之研究。　　結論如下：1.消費者對「設計風格」喜好度對於「北歐風格」有一致性很高的評價。2.消費者對「室內工程施工」喜好度對於「各類工種專業能力」有一致性很高的評價。3.消費者對在「設計師專業素養」喜好度有些許不同看法，但對於「圖面表達能力」、「美學藝術涵養」有比較高的評價。4.消費者對「報價」與「售後服務」喜好度有些不同看法，但對於「售後服務」、「報價單內容明細」有比較高的評價。5.消費者對「建築物本體條件」喜好度有些不同看法，但對於「建築物完工品質」、「建築物原始狀況」有比較高的評價。　　In recent years, the transfer registration of buying and selling has increased which means the number of house transactions has risen. It also increased the market demand for interior renovation. As a senior interior designer who has devoted in the interior renovation industry for more than 20 years. Knowing that the rising needs for interior renovation, I would like to study the real needs of consumers through research, and utilize these needs to affect the interior renovation industry, especially interior designers. 　　The study attempts to analyze the factors affecting consumers' interior renovation intentions by literature review and questionnaire survey method. The questionnaire also studied on the relations of background variables like genders, marital status, and academic qualifications, age, occupation, residential area, average annual household income, and number of family members. The study result are as follow.1. Consumers have a consistently high rating for Nordic style on design style preference.2. Consumers have a consistently high rating for professional ability of various types of work on indoor construction preference.3. Consumers have different preferences on designers' professionalism, but have higher rating on graphic expression ability and aesthetic art cultivation.4. Consumers have different preferences on quotation and after sales service, but have higher rating on after sales service and quotation detail list.5. Consumers have different preferences on building ontology conditions, but have higher rating on building completion quality and original condition of the building.
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