| 摘要: | 本研究目的在探討台灣木質地板之「特性」、「售價」、「色系」、及「拼接」等因素是否影響消費者購買產品之意願。採用網路問卷調查法，以「室內用木質地板喜好度」問卷調查表做為研究工具，並以性別、年齡、學歷、職業、平均月收入、希望合理售價作為自變數項，以「色系」、及「拼接」做為依變項，針對台灣北、中、南、東及離島地區的消費者，採取「隨機方式」進行問卷調查。研究問卷共計寄出 416 份問卷，扣除無效問卷後，有效問卷為336份，問卷有效回收率為80.7%。依據網路問卷調查所得資料進行統計與分析，並運用描述性統計獲得以下之結論：一、消費者對於超耐磨地板「特性」的喜好程度： 01耐磨、耐刮、抗衝擊。 02抗污、好保養、低甲醛。 03吸音、隔音效果。 此三項「地板特性」可供消費者、設計師、與木質地板相關專業人士」及「相關學術單位」作為後續參考、研究之方向。二、消費者對於超耐磨地板「色系」的喜好程度： 消費者在不同背景對於選購室內木質地板之「地板色系」喜好度的滿意程度分別落於深色(森林橡木-色系)及淺色(淺混泥土-色系)兩大色系。三、消費者對於超耐磨地板「拼接」的喜好程度方面： 消費者在不同背景對於選購室內木質地板之「地板拼花」喜好度的滿意程度分別對「1/2交釘」、「自然交釘」有著較高評價，其次為「1/3交釘」、「步步高昇」拼花，相較於「對齊排列」、「寬窄拼法」、「人形拼法」及「箭頭拼法」相對評價較低。
The purpose of this study is to explore whether the ＂characteristics＂, ＂sales price＂, ＂color system＂ and ＂splicing＂ of Taiwan's wooden flooring affect consumers' willingness to purchase products. Using the online questionnaire method to ＂interior wood flooring preferences＂ Questionnaire as a research tool, with gender, age, education, occupation, average monthly income, and reasonable selling price as the variables, with ＂color system＂ and ＂splicing＂ as the variables, for Taiwan Consumers in the North, Central, South, East and Outlying Islands took a ＂random approach＂ to conduct a questionnaire survey. A total of 416 questionnaires were sent out from the questionnaire. After deducting the invalid questionnaires, there were 336 valid questionnaires, and the effective recovery rate of the questionnaire was 80.7%. According to the data obtained from the online survey, statistics and analysis are carried out, and descriptive statistics are used to obtain the following conclusions:purpose of this study is to explore whether the ＂characteristics＂, ＂sales price＂, ＂color system＂ and ＂splicing＂ of Taiwan's wooden flooring affect consumers' willingness to purchase products. Using the online questionnaire method to ＂interior wood flooring preferences＂.Questionnaire as a research tool, with gender, age, education, occupation, average monthly income, and reasonable selling price as the variables, with ＂color system＂ and ＂splicing＂ as the variables, for Taiwan Consumers in the North, Central, South, East and Outlying Islands took a ＂random approach＂ to conduct a questionnaire survey. A total of 416 questionnaires were sent out from the questionnaire, and 336 were collected. The effective questionnaire was 336, and the effective recovery rate of the questionnaire was 80.7%. According to the data obtained from the online survey, statistics and analysis are carried out, and descriptive statistics are used to obtain the following conclusions:1. Consumer preferences for the ＂characteristics＂ of super-wearable flooring: 01 Wear-resistant, scratch-resistant, impact-resistant. 02 Anti-fouling, good maintenance, low formaldehyde. 03 Sound absorption, sound insulation. These three ＂floor characteristics＂ can be used as a follow-up reference and research direction for consumers, designers, and wood flooring related professionals and related academic institutions.2. Consumer preferences for the super-wearable floor ＂color system＂: Consumers' satisfaction with the ＂floor color＂ preference for indoor wood flooring in different backgrounds falls in two colors: dark (forest oak-color) and light (light concrete-color).3. Consumer preferences for the ＂splicing＂ of super-wearable floors: Consumers' satisfaction with the ＂floor mosaic＂ preference of indoor wooden flooring in different backgrounds has a higher evaluation of ＂1/2 stitching＂ and ＂natural stitching＂, followed by ＂1/3 stitching＂ and ＂ The ＂ladder＂ stitching is relatively lower than the ＂aligned＂, ＂width-spliced＂, ＂Fish bone stitching＂ and ＂arrow stitching＂. |
