手機螢幕分割對訊息傳遞之研究—以不同分割尺寸為例

NHUIR > College of Management > Department of Cultural & Creative Enterprise Management > Disserations and Theses(Cultural & Creative Enterprise Management) > Item 987654321/28199

Please use this identifier to cite or link to this item: http://nhuir.nhu.edu.tw/handle/987654321/28199

Title:	手機螢幕分割對訊息傳遞之研究—以不同分割尺寸為例
Other Titles:	The Study on the Message Delivery of Cell Phone Screen Divided--Using Different Divided Size as an Example
Authors:	黃啓賢 HUANG, CHI-HSIEN
Contributors:	文化創意事業管理學系黃昱凱 HUANG, YU-KAI
Keywords:	版面配置;螢幕分割;手機;訊息傳遞 Message Delivery;Screen Arrangement;Screen Divided;Cell Phone
Date:	2020
Issue Date:	2022-04-29 11:35:53 (UTC+8)
Abstract:	科技的進步讓人類便利於傳遞訊息，尤其在手機上網日益普遍的現在，螢幕上呈現著各種訊息，尺寸也不斷加大，在手機寬度發展至手持臨界大小的今日，如何將版面有效利用即為本研究探討的課題。　　本研究依尺寸發展沿革將手機畫面區分成三種比例探討，使影片以原本之100%、85%與70%的大小呈現於左上方，其餘區域保留為訊息傳遞使用。欲了解使用者對於不同影片分割比例，在觀看後之訊息印象有何顯著性差異。其中亦加入個人背景與持有手機螢幕尺寸等因素探討。　　研究中之調查設計除了依據手機發展、畫面分割的實際應用之外，亦參考訊息與視覺處理理論，期能使實驗影片與問卷發揮效益，分析歸納出具參考價值的結論與建議。　　The rapid development of technology makes it easier for human to communicate, especially in the widely usage of smartphone. With the increasing amount of information presented through the screen, the size of the screen is also widened. Today, with the width of mobile phones reached the critical size of handheld, how to effectively use the layout is the subject of this research.　　In this study, the mobile phone screen is divided into three proportions according to the evolution of size, set the video presented at the top left in size of 100%, 85% and 70%, and the remaining areas are reserved for message transmission to analyze how significant the user's impression of the message after watching video of different split ratios, factors such as personal background and the held size of the screen of the mobile phone are also taken into consideration.　　In addition to the mobile phone development and application of video segmentation, the research design also refers to the theory of information and visual processing in the interest of increase the efficiency of the questionnaires, and furthermore, give a valuable data to support our conclusion and recommendations.
Appears in Collections:	[Department of Cultural & Creative Enterprise Management] Disserations and Theses(Cultural & Creative Enterprise Management)

Files in This Item:

File	Description	Size	Format
108NHU00785001-004.pdf		2750Kb	Adobe PDF	148	View/Open
index.html		0Kb	HTML	157	View/Open

Loading...