這項研究旨在研究相關研究結構之間的相互關係，並強調於可能促進或抑制消費者使用電子支付的意圖的障礙。本研究的主要目的是藉由知覺有用性，知覺易用性和態度，電子口碑（eWOM）和計劃行為理論的科技接受模型（TAM），找出使用電子支付的行為意圖。 以主觀規範和知覺風險為調節效果。由350名在柬埔寨從事私營和公共部門工作的員工為研究樣本。研究發現、知覺的有用性，知覺的易用性對行為意圖產生積極影響，而行為意圖具有中介效果。研究的結果可以為柬埔寨用戶採用電子支付提供新的視角。 This study aimed to examine the interrelationship among relevant research constructs and focus on the barriers that may promote or inhibit consumer's intention in using e-payment. The main point in this study is to find out behavioral intention in using e-payment by identifying Technology Adoption Model (TAM) with perceived usefulness, perceived ease of use, and attitude, eWOM, and Theory of Plan Behavior (TPB) with subjective norm and perceived risk as the moderation effect. The research sample formed by 350 who get employed both private and public sectors in Cambodia. The data was provided by a questionnaire which that organized base on the research questions. The finding showed that perceived usefulness, perceived ease of use has a positive influence on behavioral intention, which was mediated by attitude. This result of this research may provide a new perspective on how e-payment being adopted on Cambodian users.
