如今的化妝品成為世界各地女性不可或缺的產品。越南也不例外。越南化妝品市場吸引了眾多全球化妝品公司的大量投資。對累積適用數據進行了研究，以顯示越南化妝品市場的情況。本研究旨在確定廣告，口口相傳和消費者意識等因素對購買越南化妝品意圖的影響。 本研究採用演繹法和定量法相結合的方法進行分析。與理論相比，它還對實際發現的含義給出了一些結論。從那裡可以帶來一些解決方案或考慮未來的其他一些研究方向。 Cosmetic nowadays becomes products are indispensables towards woman all over the world. And Vietnam is not an exception. Vietnamese cosmetic market is drawing in heaps of speculation lots of investment from many global companies of cosmetic. A research was made to accumulated applicable data to show a picture of cosmetic market in Vietnam. This study aims to determine the impact of factors such as advertising, word of mouth and consumer awareness on the intention to buy Vietnamese cosmetics. This research using a combination of deductive approach and quantitative method for analysis. It also gives some conclusions about the meaning of practical findings compared to theory. Through the test, the results is Word of Mouth has positive effect on Consumer Perception and Intention to Purchase Cosmetic Products. From there can bring some solutions or consider some other research directions in the future.
