商店形象、知覺價值和資訊搜尋影響再購意願之相關研究－以傳統雜貨店為例

NHUIR > College of Management > Department of Business Administration, Master/Ph.D Program in Management Sciences > Disserations and Theses(Master and Doctoral Program in Management Sciences) > Item 987654321/28344

Please use this identifier to cite or link to this item: http://nhuir.nhu.edu.tw/handle/987654321/28344

Title:	商店形象、知覺價值和資訊搜尋影響再購意願之相關研究－以傳統雜貨店為例
Other Titles:	The Effect of Store Image, Perceived Value, and Information Search on Repurchase Intention--An Example of Traditional Grocery Store
Authors:	陳羿茹 CHEN, YI-JU
Contributors:	企業管理學系管理科學碩博士班郭東昇;袁淑芳 KUO, TUNG-SHENG;YUAN, SHU-FANG
Keywords:	商店形象;知覺價值;資訊搜尋;再購意願 Store Image;Perceived Value;Information Search;Repurchase Intention
Date:	2020
Issue Date:	2022-05-17 14:43:17 (UTC+8)
Abstract:	自從超市、超商、量販店開始遍部各個區域，使零售業、雜貨店漸漸轉換為夕陽產業，對於零售業來說，附近多開一間連鎖店，就是種威脅。不過即使如此，仍然有零售業或者雜貨店生存下來，本研究鎖定在各地仍然維持營運的雜貨店，探究這些零售業得生存的因素為何。本研究的目的擬以問卷調查方式，探究零售店的商店形象、知覺價值、資訊搜尋以及再購意願之間的關聯性。　　本研究紙本問卷以隨機的方式發放150份，回收有效問卷135份，問卷回收率達90%；網路問卷回收有效問卷101份，總共236份，回收問卷以SPSS為工具，以敘述性統計、信度分析、效度分析、差異性分析、相關分析以及迴歸分析為統計方法進行分析。研究結果發現，商店形象、知覺價值、資訊搜尋對再購意願之間有顯著關係。　　Since supermarkets, convenience stores, and warehouses have begun to spread across various regions, and gradually turning retail and grocery stores into sunset industries. For the retail industry, when there is a new chain store nearby, it will pose as a threat. But even so, some businesses can still operate normally. This study focuses on the grocery stores that are still operating in various regions and study the factors of the survival of these retail industries. This study explores the correlation between retail stores' store image, perceived value, information search and repurchase intention through literature discussion and questionnaire survey.　　In this study, 150 questionnaires were distributed in a random manner, and135 valid questionnaires were recovered. The questionnaire recovery rate reached 90%; the online questionnaires recovered 101 valid questionnaires, a total of 236. From the research results, you can find the store image, perceived value, Information search has a significant relationship with the willingness to repurchase. The results of research analysis show that: 1. Store image has a significant impact on repurchase intentions.2. Store image has a significant impact on perceived value.3. Store image has a significant influence on information search.4. Perceived value has a significant impact on repurchase intentions.5. Information search has a significant impact on repurchase intentions.6. Perceived value has a partial intermediary effect on store image and repurchase intention.7. Information search has a partial intermediary effect on store image and repurchase intention.
Appears in Collections:	[Department of Business Administration, Master/Ph.D Program in Management Sciences] Disserations and Theses(Master and Doctoral Program in Management Sciences)

Files in This Item:

File	Description	Size	Format
108NHU00457044-006.pdf		3458Kb	Adobe PDF	122	View/Open
index.html		0Kb	HTML	216	View/Open

Loading...