本研究旨在瞭解國小教師在教學旅遊目的地選擇的重要度與滿意度。對象是以桃園市立國民小學教師，採用問卷調查法，共計回收376份有效問卷。透過IPA分析法、描述性統計、獨立樣本t檢定、單因子變異數分析等統計方法，進行資料分析。獲致以下研究結果：以教學旅遊目的地選擇重要度的構面是「教學場域」為最重要，其次是「教學設計」，最後是「教學執行」；以教學旅遊目的地選擇滿意度的構面是「教學設計」為最滿意，其次是「教學場域」，最後是「教學執行」。 研究結果發現教學場域的「提供足夠教學活動的空間」、「提供衛生的飲水設備和清潔的廁所」、「安全設施及醫療服務維護良好」、「場域對突發事件能立即妥善處理」、「提供適切的雨天活動備案」是要繼續保持的題項，因為這些題項是教師重視程度最高的，要好好保持這些題項，才可以滿足教師選擇教學旅遊目的地的需求。 有關教學旅遊目的地選擇的差異分析：在「教學場域」的滿意度是男性教師大於女性教師、行政教師大於非行政教師；在「教學設計」、「教學場域」與「教學執行」三個構面的重要度與滿意度，在不同學校的規模都有顯著差異。最後，本研究提出相關建議，供業者在經營場域策略時之參考依據。 The objectives of this study focused on exploring the importance and satisfaction of the selection of the destination of a field trip for the elementary school teachers. Objects are involved Taoyuan Municipal elementary school teachers. A well-defined and structured questionnaire was utilized to collect survey data with purposive sampling and there were 376 valid and returned questionnaires. The data was analyzed by IPA method. The main findings were as follows: The most importance surface is ＂teaching field＂, next is ＂instruction design＂, and final is ＂teaching execution＂. The most satisfying surface is ＂instruction design＂, next is ＂teaching field＂, and final is ＂teaching execution＂. Study for the result, we found that in the teaching field optional: ＂Provide enough space for teaching activities.＂, ＂Provide hygienic drinking water equipment and clean toilets＂, ＂Safety facilities and medical services are well maintained＂, ＂The field personnel can immediately and properly handle emergencies＂, and ＂Provide proper plan of rainy day activities.＂ Above the option have keeping maintain, because teacher care those option is highest. Therefore, we keep those options can satisfy requirement for teachers select the destination. We found: Male teachers have larger teaching field satisfaction than female teachers. Administrative teachers have larger teaching field satisfaction than non-administrative teachers. Different scales of schools have significant difference in the importance and satisfaction of the three surfaces: ＂Instructional design＂, ＂Teaching field＂, and＂ Teaching execution＂. The study results can be used as a reference by the enterprises that plan to make their own Business Field strategies.
