| 摘要: | 在生態旅遊中，野生動物觀光非常普遍，在觀光產業中更扮演著重要的地位。在嘉義縣大林鎮上林社區，其主要之經濟作物之一——烏殼綠竹林為國內二級保育類諸羅樹蛙重要的棲息地。為此，近年來上林社區與南華大學協力舉辦夜間生態觀察的生態賞蛙旅遊。此活動引入產業六級化的概念，以社區為基礎之生態旅 (Community Based Ecotourism, CBET)，推廣竹林為諸羅樹蛙重要的棲息地，為竹筍產業創造附加價值。為了妥善管理活動的執行，此活動導入CBET執行框架，進行社區培力的導入、現地經營與管理、活動的進行與監測及活動的評估等四階段，以提供活動是否能永續經營之參考。本研究以參與上林社區夜間賞蛙生態旅遊的遊客為研究對象，探討在導入CBET框架執行的生態旅遊中，遊客在旅遊體驗中所感受的愉悅感與地方依附，對其保育態度與負責任環境行為意圖的影響。 本研究採用問卷調查法，探討愉悅感、地方依附、保育態度及負責任環境行為意圖之間的關係。本研究於2019年4月至9月間發放253份問卷，共回收202份有效問卷，並以SPSS 18.0 進行數據分析。研究顯示透過社區培力所舉辦的生態賞蛙活動中，遊客對此活動的愉悅感及對上林社區的地方依附平均為高，進行數據分析後顯示愉悅感和地方依附對保育態度皆有顯著的影響，並且能正向影響其負責任環境行為意圖。因此本研究認為，社區推動的生態旅遊中利用周詳的制度，能達到永續發展，並減低對生態環境的負面衝擊。
Wildlife tourism is very common in ecotourism, and it plays an important role in the tourism industry. In Shanglin Community, Dalin Town, Chiayi County, one of the main economic crops, the edible green bamboo is an important habitat for the domestically-conserved Farmland tree frog. In recent years, Shanglin Community and Nanhua University have jointly organized an ecological frog observing tour at night. This activity introduces the concept of six levels of industry, which uses the community based ecotourism (CBET) to promote the bamboo forests as an important habitat for Farmland tree frogs, and creates additional value for the bamboo shoot industry. In order to properly manage the execution of the activity, this activity uses CBET execution framework to carry out the four stages of community training, on-site management, activity conduct, and also monitoring and evaluation to provide a reference for whether the activity can be sustainable. This study takes the tourists who participate in the night frog observing ecotourism in Shanglin community as the research object, and explores the impact of tourists' enjoyment and place attachment in the ecotourism implemented by the CBET framework on their conserving attitudes and responsible environmental behavior intentions. This study uses questionnaire survey to explore the relationship between enjoyment, place attachment, conservation attitudes and responsible environmental behavior intentions. In this study, 253 questionnaires were distributed from April to September 2019. A total of 202 valid questionnaires were collected and analyzed using SPSS 18.0. Studies have shown that in the frog observing activities organized through community training, the tourists' enjoyment on this activity and the place attachment to Shanglin community are high on average. Data analysis shows that enjoyment and place attachment have a significant impact on conservation attitudes, and can positively affect their responsible environmental behavior intentions. Therefore, this study believes that the use of detailed systems in community based ecotourism can achieve sustainable development and reduce the negative impact on the ecological environment. |
