為了解幼兒主要照顧者目前從事親子旅遊之現況，本研究主要探討學齡前幼兒家長參與親子旅遊行為之認知、阻礙因素、旅遊型態、體驗價值、幸福感之間的關聯性，以及不同家庭背景受試者旅遊行為之差異性。本研究受試者以全臺公、私立幼兒園幼兒家長為對象，以抽樣方式發放510份紙本問卷，並同時於網路進行100份問卷調查，正式問卷總共發放610份，扣除填答不完整的無效問卷12份後，有效問卷為598 份，有效問卷回收率為98.03％。經結構方程模型(SEM)驗證研究假說路徑關係，結果顯示： (1)親子旅遊正面認知對於體驗價值具有正向顯著的影響。 (2)阻礙因素對於體驗價值具有部份負向顯著的影響。 (3)阻礙因素之人的阻礙對於旅遊型態具有部份負相關。 (4)體驗價值及旅遊型態對於幸福感具有部份顯著影響。 本研究結果顯示學齡前期幼兒是需要家人陪伴的階段，輕鬆、豐富、新奇的群體性親子旅遊活動對學齡前幼兒的成長與發展具有積極的正面意義，而家長參與孩子的成長過程，也能增加家庭成員間的幸福感。 To understand the current situation of the primary caregivers currently engaged in parent-child tourism. This study mainly focus on the relationship of parent-child travel behaviors of preschool children's parents in tourism cognition, constraints, travel style, experience value, and well-being as well as the differences in travel behaviors of respondents with different family background. The respondents of this study are all parents of public and of private kindergartens in Taiwan. A total of 610 formal questionnaires were distributed, including 510 paper questionnaires and 100 online questionnaires. After deducting 12 incomplete questionnaires, there were 598 valid questionnaires. The return rate of valid responses is 98.03%. The structural relationship model (SEM) was adopted to verify the path relationship of hypothesis. The findings of this research are listed as follows: 1.Positive cognition of parent-child travel has a positive relationship with experience value. 2.The structural constraints have a partially negative and significant impact on the experience value. 3.Hindrance of people in the aspect of constraints has a partially negative impact on travel type. 4.Experience value and travel style has significant impact on well-being. The results of this study show that family companionship is needed in the stage of preschool children. Group parent-child tourism activities with relaxing, rich and novel have positive significance for the growth and development of preschool children. Parents' participation in the growth process of child can also increase the well-being.
