以重要表現性分析法探討露營地選擇因素

NHUIR > College of Management > Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management > Disserations and Theses(M.A. Program in Tourism Management) > Item 987654321/28457

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Title:	以重要表現性分析法探討露營地選擇因素
Other Titles:	The Factors of Campsite Selection From The Importance-Performance Analysis (IPA)
Authors:	梁貴香 LIANG, KUEI- HIS
Contributors:	旅遊管理學系旅遊管理碩士班許澤宇 HSUI, CHE-YU
Keywords:	重要表現性分析法;露營;露營區選擇 Importance-Performance Analysis (IPA);Camping;Camping area selection
Date:	2020
Issue Date:	2022-05-27 14:13:21 (UTC+8)
Abstract:	露營活動是近年頗受關注的活動，國內目前有多達上千個露營地，但由於無露營專法及設施未有相關法規認證，致國人在選擇營地上，只能透過網路口碑、他人經驗及口耳相傳做為參考。　　本研究運用「重要表現性分析法」(IPA)探討露友對露營地選擇因素的重要程度與表現程度，尋求其改善的關鍵重點。本研究採問卷調查法，以信效度分析、敘述性統計、獨立樣本檢定、單因子變異數、成對樣本 t檢定及重要表現性分析法(IPA)等方法進行統計分析，研究結果發現：1.參與露營者以男性者居多，婚姻狀況以已婚居多，年齡大部分介於 31 ~ 50 歲之間，教育程度以專科及大學佔的比例較高，職業以工商業及服務業為居多，家庭平均月收入以10萬元以上居多。從事露營活動的經驗以 1-3 年佔的比例較高，而大多數的露營參與者的露營頻率為數月一次居多。2.不同背景變項的露友對露營區重視項目的重要程度有部分顯著的差異。3.不同背景變項露友對露營實際經驗的表現程度有部分顯著的差異。4.露友對露營地選擇因素的重要程度與表現程度間存在缺口。　　本研究成果建構國人對露營地選擇因素之量表，透過研究所提供的資訊，對露友露營地選擇上給予參考，對未來有意規劃或改善露營區的業者，在有限資源下，優先分配著重的重點經營改善項目之建議參考，並進一步改善露營產業之服務水平。　　Camping activities have attracted a lot of attention in recent years. There are currently thousands of camping sites in China. However, due to the lack of camping laws and facilities and no relevant regulations and certifications, Chinese people can only choose campsites through Internet word-of-mouth and others. Use experience and word of mouth as a reference.　　This study used the ＂Important Performance Analysis Method＂ (IPA) to explore the importance and performance of campers selection factors for campsites, and to seek the key points for their improvement. In this study, a questionnaire survey method was used for statistical analysis by reliability and validity analysis, descriptive statistics, independent sample test, single factor variance, paired sample t test, and important performance analysis (IPA). The research results found that: 1. The campers are mostly male, and the marital status is mostly married. The majority of the age is between 31 and 50 years old. The education level is higher in junior colleges and universities, and the occupations are mostly industrial and commercial and service industries. The average monthly household income is more than 100,000 dollars. The experience of engaging in camping activities accounts for a high proportion of 1-3 years, and most camping participants have a camping frequency of once every few months. 2. There are some significant differences in the importance of campers with different background variables to the importance of camping areas. 3. There are some significant differences in the degree of performance of different friends with different background variables on the actual experience of camping. 4. There is a gap between campers importance of campsite selection factors and performance.　　The results of this study build a scale of factors for Chinese people to choose campsites. Through the information provided by the research, they give reference to the selection of campers campsites. For those who do not intend to plan or improve campsites, priority is given to the allocation of limited resources. The key business improvement projects are recommended for reference, and further improve the service level of the camping industry.
Appears in Collections:	[Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Disserations and Theses(M.A. Program in Tourism Management)

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