本研究探討賭場建立後從經濟、環境和社會三個方面的正負觀光衝擊探討賭場對本地居民造成的衝擊，以及居民對賭場的參與行為分析其二者和居民對賭場態度的關係之研究。本研究以網路問卷型式對澳門本地居民採任意抽樣法，通過對回收的336份有效問卷進行信度和效度檢驗，採用敘述分析、獨立樣本t檢定，單因子變異數分析，迴歸分析和集群分析等數據分析觀光衝擊與參與行為對居民態度之關系進行檢驗。分析發現目前澳門社會正面衝擊最高，環境正面衝擊最小，社會和經濟之正面衝擊都比負面衝擊高，只有環境負面衝擊比正面衝擊小，澳門居民的參與行為不高，態度也偏向正面。觀光衝擊之正面衝擊對居民態度有顯著正向影響；經濟與環境之負面衝擊對居民態度有顯著負向影響；參與行為對居民態度無顯著影響。本研究將居民分為四個集群，分別是現實主義者、憎恨者、熱愛者和冷漠者。其中現實主義者外地人比本地人對居民態度具正面影響，賭場工作者比其他職業工作者對居民態度呈正面影響；憎恨者男性比女性對居民態度呈負面影響，青年人對比老年人對居民態度呈負面影響，社會和經濟負面衝擊呈負面影響；熱愛者已婚比單身對居民態度具負面影響，經濟負面衝擊對居民態度呈負面影響，賭場工作者對比其他職業對居民態度呈正面影響；冷漠者居住不過10年者對比居住10年以上居民態度有正面影響，環境正面衝擊也呈正面影響。結論建議領導者重點應該在加強居民的社會教育問題，關注青少年的社會價值觀，同時關心居民環境上的問題，嚴格執行賭博行業政策法規，改善居民對工作學歷認知低下問題等。 This research mainly analyzes the Macau's resident' attitude though positive and negative impacts of the economy, society and environment from the establishment of the casino to explore the impact of the casino on residents and their participation behavior. This research questionnaire used online form cause of the COVID-19. It's found that the current social impact of Macao is the highest and the environmental impact is the smallest. The positive impact of society and the economic is higher than the negative impact, but the environmental impact. The participation behavior of residents is not high, and their attitudes are positive. Residents' positive perception toward casino has a significant positive impact on residents' attitude, residents' negative perception of economy and environment toward casino has a significant negative impact on residents' attitude, residents' participation behavior toward casino has insignificant impact on residents' attitude, the residents are divided into four clusters, which are realists, haters, lovers and indifferences. It's suggested the government should contribute to how strengthening the social education of residents, concerns the social values of the young people , while caring about the environmental impacts of residents and Strictly implement the policies and regulations of the gambling industry (such as age restrictions) etc.
