| Abstract: | 本研究之目的在於探討消費者對於金屬茶則造形的市場喜好程度，採問卷調查法，以「消費者對於金屬茶則造形之喜好度研究問卷」作為研究工具，針對台灣本島中南部地區有泡茶習慣背景之消費者，採隨機調查方式進行問卷調查，研究結果可供後續研究、製造以及行銷時參考，問卷以性別、年齡、職業、平均月收入為自變項，茶則造形之尺寸、弧度、外形、內部表面、外部表面為應變項。總計問卷發送數量為238份，回收有效問卷數量為212份，有效回收率達89.8%，根據問卷調查所得資料進行分析與統計，依據研究結果獲得以下結論：1.由研究結果中發現不同背景之消費者從金屬茶則六種尺寸中，對於6*15公分的喜好度都有較高的表現。2.由研究結果中發現不同背景之消費者從金屬茶則三種弧度中，對於弧度大的喜好度都有較高的表現。3.由研究結果中發現不同背景之消費者從金屬茶則九種外形中，對於方形倒圓角的喜好度都有較高的表現。4.由研究結果中發現不同背景之消費者從金屬茶則四種內部表面中，對於內部條狀鍛敲肌理的喜好度都有較高的表現。5.由研究結果中發現不同背景之消費者從金屬茶則五種外部表面中，對於外部立體造形的喜好度都有較高的表現。
The study based on exploring consumers' preference in metal tea holder shape through questionnaire method.“The research of customer's preference in metal tea holder shape” as random survey aims to the consumers with background of making tea in central and southern Taiwan. The results of the study conduct manufacturing, marketing as the academic reference. The questionnaire takes gender, age, occupation, and average monthly income as independent variables, and the size, arc, internal, external appearance of tea holder as dependent variables. The total number of questionnaires sent was 238, and the number of valid questionnaires returned was 212. The effective response rate reached 89.8%. Based on the data obtained from the questionnaire survey and statistics, the following conclusions were obtained based on the research results:1. Discovered by results, the consumer with different backgrounds, shows highest preference in 6 * 15 cm one among the six sizes of the metal tea holders.2. Discovered by results, the consumer with different backgrounds, shows highest preference in large-arc one among the three kinds of metal tea holder with different arc.3. Discovered by results, the consumer with different backgrounds, shows highest preference in square-round one among the nine different shapes of metal tea holder.4. Discovered by results, the consumer with different backgrounds, shows highest preference in internal strip-raising one among the four different internal appearances of metal tea holder.5. Discovered by results, the consumer with different backgrounds, shows highest preference in external solid-figured one among the five different external appearances of metal tea holder. |
