隨著旅遊業的蓬勃發展、越南芽莊的Vinpearl Land是很成功的新旅遊模型、就是遊樂園與避暑勝地的合并模型、讓年輕人可以玩開心而大人可以放鬆精神滿求遊客的旅遊目的。本研究之主要是探討越南芽莊的Vinpearl Land景區體驗旅程之遊客、感受觀光旅程後對於芽莊的Vinpearl Land當地所提供各項設施與服務之期待與表現之落差情形及影響因素分析，以了解遊客對各項服務品質是否需要再做進一步的改善、以遊客的角度來看，對於服務品質期待及表現看法與服務品質間的變數關係及影響。 本研究問卷以芽莊的Vinpearl Land服務品質與遊憩吸引力為主構面，採便利抽樣問卷調查方式由發放問卷380 份回收有效問卷350 份。資料分析採用敘述性統計及重要度- 表現分析法。 (Importance -Performance Analysis，簡稱IPA) 本研究結果發現要加強改善的是「芽莊的Vinpearl Land服務中心的旅遊資訊文宣擺設方便旅客索取」、「遊樂園服務中心的導覽手冊充足且清楚易懂」、以提供國內的觀光相關產業參考。 With the rapid development of the Tourism, Vietnam Amusement Park - Vinpearl Land is a very successful in new tourism model, which is a combined of amusement park and resort. The main purpose of this research is to explore the experience of tourists in the Vinpearl Land, the analysis of the drop in the expectations and performance of the various facilities and services provided by the Vinpearl Land in Nha Trang and the influencing factors after experiencing the sightseeing journey. To understand whether tourists need to further improve the quality of various services, from the perspective of tourists, the variable relationship and influence between service quality expectations and performance views. As the main aspect of this thesis, customer service and Attractive Elements for Visitors of Vinpearl Land are considered. The total number of questionnaires was 380 and valid questionnaires were 350.The data analysis method used is narrative statistics and the Importance-Performance Analysis (IPA). As a result, we conclude that “Tourist information and promotional materials at the Vinpearl Land Service Center in Nha Trang are easy to obtain” and “The guide manual of the amusement park service center is sufficient and clear and easy to understand” are several items that need improvement. It can be used by the tourism industry as a reference.
