投資者的行為可能受到多種因素的影響，風險態度是其中之一。由於風險態度是本研究中的一個重要因素，因此研究決定投資者風險態度的因素非常重要。即，人口統計變量、個性和信息獲取。本文還將運用前景理論研究風險態度如何影響投資者的行為。結果表明，性別和風險態度之間存在顯著差異。性格和信息獲取對風險態度也有顯著影響和正向影響。 本研究還發現，如果投資者的風險態度相對較低，投資者的行為會更符合前景理論。由於投資者有很多偏見，並且可能會做出不理性的行為。因此，學習投資的心理也很重要，讓投資者可以以更理性的方式進行投資，而不是僅僅使用直覺，因為有時它不理性，可能導致投資者有賠錢的危險。 Investor behavior could be affected by many factors, and one of the factors is risk attitude. Since risk attitude is an important element in this study, therefore it is important to study the factors that determine investors’ risk attitude. Namely, demographic variables, personality, and information acquisition. This paper will also examine how does the risk attitude impact on the investors’ behavior by applying prospect theory. The results has shown that there is a significant difference between gender and risk attitude. There are also a significant impact and positive influence of personality and information acquisition towards risk attitude. This study also found that if investors’ risk attitude is relatively lower, investors’ behavior will be more consistent with the prospect theory. Since investors are having many bias and could do an irrational behavior. For this reason, it is also important to learn the psychology in investing, so that investors could invest in a more rational way rather than just using intuition because sometimes it will not be rational and could cause the investors in danger of losing money.
