本研究首先蒐集國內外針對產業文化景觀與城市意象之相關文獻，除了解基礎問題意識之外，也讓研究者能夠了解主題之思維發展與意義，並瞭解如何運用隱喻抽取技術（ZMET）來進行訪談與步驟。以隱喻抽取技術（ZMET）採用一系列方法，以圖像為媒介，來獲取人們內心深層結構中對產業景觀之潛在思想(隱喻)，了解人們對其感覺的心理路程，並加以編碼整理以獲得組成構念元素與核心概念的連結關係，探討出其間的關連性。本研究研究對象主要以從事苗栗文化產業相關研究之學者、陶藝或公共藝術家及相關文史工作者為主，以隱喻抽取技術（ZMET）進行訪談，建構陶窯產業在苗栗產業文化景觀之關鍵元素。 苗栗縣公館鄉具有陶窯文化產業的深厚歷史與發展意象，若能夠善用既有的資源，從其陶窯印象進行強化，將有助於其建構產業文化之城鄉風貌，更能創造更豐富而獨特的陶窯文化意象。本研究成果如下:(一)建構苗栗縣公館鄉產業文化景觀意象共識地圖(二)萃取苗栗縣公館鄉產業文化主要圖像(三)提供苗栗縣公館鄉產業文化景觀意象之發展方向，協助在地陶窯文化產業轉型與整體意象營造，並讓ZMET技術成為未來發展城鄉意象之重要工具。 The study tried to collect the literature for the industrial cultural landscape and city image for the basic problem awareness and the development of topic thoughts. In addition, the ZMET technology was understood for the in-depth interview and working steps. The method, ZMET, was used form the suitable steps to collect the potential thoughts of industrial landscape. It also offered the coding of mental images, and it discussed the inter-relationship of construct elements and core concepts by using the ladder methods. The interviewee were scholars, potters, public artists and related literary historian, and the results showed the key elements of pottery industry in Miaoli industrial and cultural landscape. Gongguan Township has a profound history and development image of the pottery kiln cultural industry. Therefore, the resources were not only improved to support the city image, but also create the richer and unique cultural image of pottery. The main findings were followed: 1. The mental map was established for image of Industrial Cultural Landscape in Gongguan Township, Miaoli County. 2. The main vision and images was collected. 3. The developing possibilities were offered for the industrial cultural landscape for the industrial improvement. Lastly, the ZMET become an important tool for the future local development.
