| 摘要: | 本硏究旨在探討邑米社區大學生態教學農場之永續發展模式，藉由遊客問卷調查與管理者質性深度訪談，瞭解其經營概況、觀光效益、教育價值與遊憩吸引力，最後建構永續發展模式，資料經分析得以下結論： (一)農場之遊客男女比例平均分布，年齡以50歲以上熟齡族群為主，教育程度多具大學學歷且婚姻狀況多為已婚人士，平均月收入約20,001元至60,000元間，職業以即將退休或已退休之人士為大宗。 (二)農場遊客獲取資訊以親朋好友宣傳為主，前往參觀次數超過半數高達五次以上，多與家人親戚、朋友一同前往遊覽，停留時間不超過3小時，農場消費平均500元以內，農場遊覽多為事前規劃之目的性行程。 (三)遊客對農場之觀光效益、教育價值與遊憩吸引力，體驗皆非常滿意平均達4.5分，但會因其婚姻狀況不同，而有不同的感受。 (四)農場遊客之觀光效益、教育價值與遊憩吸引力各構面間，皆呈現高度正相關。 (五)農場應以教學為主、販售為輔，並著重環境、設施要升級、產品專利再開發，與留意職員教育不可停，行銷宣傳多管行、財務管理要分明。 (六)永續發展模式於經濟面可販售循環農業模式串接在地產業，推出自有品牌；社會面可提供智慧栽種模式、培育專業人才；環境面應宣導環境教育落實土地友善與環境永續。
This research is to study the Yime community college of Taiwan in the sustainable development of agriculture education ecology. Through the questionnaire survey of tourists and qualitative in-depth interviews with managers, we can understand its business profile, tourism benefits value of education and recreational attractions Finally, build a sustainable development model. The conclusion of the data analysis is below： 1. Average distribution of men and women visitors to the farm, the average mature age group is filthy years old and above, most of the people have the education of college degree and marital status is mostly married, an average monthly income is between 20,001 yuan to 60,000 yuan, the status of occupation is between imminent retirement and retire. 2. The farm tourist information mainly from relatives and friends, half of them have visited for five times and above, mostly came with family relatives and friends, they will stay not beyond 3 hours, the average of consumption in farms will be within 500yuan, the farm tours are mostly pre-planned its itineraries. 3. Tourist that brings in for farm tourism benefits, the value of education and recreational attraction, the experience of satisfying average is 4.5 points, but there will be a difference of feeling depends on the status of marital. 4. There is a high positive correlation between the tourism benefits, value of education, and recreational attractiveness of farm tourists. 5. The farm should focus on teaching, sales as supplementals, focus on environmental, upgrading facilities, redevelopment of products patent and pay attention to employees education, multi-management on publicity, and clear financial management. 6. On the economic side, the circulation agricultural model can be sold in tandem with cultural and local industry for sustainable development, and launch own brands; The social aspects can provide the smart farming model and cultivates professional talents; for environmental aspects should propaganda environmental education implemented on land friendly and environments sustainability. |
