本研究的主要目的在探討消費者對於辦公桌類家具喜好度之分析研究，本研究採取調查研究法，統計消費者對於辦公桌類家具的「桌板造型」、「桌板材質」、「桌體結構」等喜好度；並且分析不同背景的消費者在各變項喜好度的差異性及相關性，最後提出具體的結果如下：一、消費者在辦公桌類家具「桌板造型」的喜好度以桌面大且使用方便的「L字形」最受歡迎。二、消費者在辦公桌類家具「桌板材質」的喜好度以保留天然木紋，質感好，且堅固耐用壽命長的「實木板」最受歡迎。三、消費者在辦公桌類家具「桌體結構」的喜好度以更能有效利用空間的「分離式辦公桌並在桌面下設有中抽」最受歡迎。四、消費者在辦公桌類家具「桌板造型」、「桌板材質」、「桌體結構」喜好度在各組之間有顯著差異性存在，代表不同背景的消費者在選擇上會各自有著不同的喜好度。五、消費者在辦公桌類家具「桌板造型」、「桌板材質」、「桌體結構」喜好度的相關性在各組之間有部分相關性存在。代表消費者在選購辦公桌時不同的要素之間會有一定程度的相互影響。 This research aims to understand consumer’ preferences for office desk, using survery research as the research method to understand consumers’ preferences for ”style”, ”quality”,”structure” the office desk. Analyze the differences and correlations of different backgrounds' consumers in the preferences of various variables. The final conclusions are as follows:1.The most popular style of office desk was L-Shaped.2.The most popular quality of office desk was solid wood.3.The most popular structure of office desk was with drawers for storage and a mobile office drawer.4.There was a significant difference in consumers' preferences for the office desk between ”style”, ”quality”,and ”structure”. It means consumers from different backgrounds will have different preferences in their choices.5.There was a partial correlation in consumers' preferences for the office desk between ”style”,”quality”, and ”structure”. It means there are influence between the different factors.
