本研究主要探討鐵道藝術村遊客旅遊動機、目的地吸引力、知覺價值及遊後行爲意圖間之關係。以「台中20號倉庫」及「嘉義鐵道藝術村」之遊客爲調查對象，收集變項資料，並建構遊客行爲間關係之結構方程模式，探討各變數間之影響關係，進而根據分析結果研提相關改善建議。實證分析發現，遊客對不同目的地吸引力會直接正向影響其知覺價值；知覺價值會直接正向影響旅遊之整體滿意度及遊後的行爲意圖；另整體滿意度也會直接正向影響遊後行爲意圖，然而在遊客的旅遊動機對知覺價值與整體滿意度之影響上並未達到顯著性，且目的地吸引力對整體滿意度之影響亦未達顯著性。 The purpose of this study is to explore the relation among travel motivation, destination attraction, perceived value, overall satisfaction and post-travel behavioral intentions. The data collected from the tourist who visited Taichung-Stock 20 and Art Site of Chiayi Railway Warehouse. The process tool was SPSS for Windows 10.0, descriptive statistical method, factor analysis, T-test, correlation analysis and cluster analysis were used for data analysis. In addition, LISREL is applied to investigate the relationship among the five latent variables. The results of the study indicate that destination attraction have a direct significant impact on the perceived value, perceived value have the direct significant impact on the overall satisfaction and post-travel behavioral intentions, and overall satisfaction have a direct significant impact on the post-travel behavioral intentions. It indicates higher overall satisfaction will increase the recommend intention and re-travel intention of tourist.
