A dynamic model of the effect of consumer's internal reference prices adjustment on demand function shifting

南華大學機構典藏系統 > 管理學院 > 企業管理學系(管理科學碩/博士班,非營利事業管理碩士班) > 期刊論文 > Item 987654321/29560

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题名:	A dynamic model of the effect of consumer's internal reference prices adjustment on demand function shifting
作者:	陳淼勝;Chen, Miao-Sheng
貢獻者:	企業管理學系
日期:	1998-09
上传时间:	2023-08-03 14:20:16 (UTC+8)
摘要:	Internal reference price is an important factor when a consumer makes a purchasing decision. When the consumer adjust their internal reference prices the demand function of the product will be changed accordingly. This paper intends to discuss: (1) the effect of the dissemination of new price information on consumer’s internal reference price adjustment, purchasing quantity determination, and the shift of demand function, (2) the establishment of a new dynanic demand function mentioned above, (3) the application of the dynamic demand function in pricing strategy.
關聯:	Journal of information and optimization sciences vol. 19, no. 3 pp.337-352
显示于类别:	[企業管理學系(管理科學碩/博士班,非營利事業管理碩士班)] 期刊論文

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