在經濟發展快速且環境競爭激烈的全球化時代，新產品開發已成為各行各業更為重視的議題，它也扮演著公司長期經營發展最重要的角色之一。為了有效進行新產品開發並取得優異的成果，跨部門團隊成員之間的合作與溝通及團隊資訊處理能力已成為新產品開發成敗的關鍵因素，然而過去研究對於新產品開發團隊資訊處理能力之前置與結果變數及這些變數對於新產品開發績效之影響仍缺乏有效的整合，本研究因此開展一個以團隊資訊處理能力為中心之研究模型，探討創業導向，團隊反思及創新思維對於團隊資訊處理能力之影響，及團隊資訊處理能力對於新產品 開發績效之影響。 本研究是以現任新產品開發團隊之成員或領導人為研究對象，由線上問卷平臺收集251位受訪者資料，利用SPSS及PLS-SEM進行分析，研究結果顯示創業導向對於團隊反思及創新思維具有顯著的影響，而此三者對於團隊資訊處理能力具有顯著的影響，並進一步影響新產品開發績效。本研究進一步提出探索能力及利用能力將加速團隊資訊處理能力對於新產品開發績效之影響，但實證結果未獲得支持。由於過去文獻仍未能提出團隊資訊處理能力之前置及結果變數，及其對新產品開發績效之影響，本研究之結果可做為學術界進一步實證之依據，也可以做為企業界規劃新產品開發策略之參考。 In the era of globalization with rapid economic development and fierce environmental competition, new product development has become an issue that all enterprises pay more attention to, and it also plays as one of the most important roles in the company's long-term business development. In order to effectively carry out new product development and achieve excellent results, the cooperation and communication among cross-departmental team members and the team's information processing capability have become the key factors for the success of new product development. Therefore, this study develops a research model centered on team information processing capability to explore the impact of entrepreneurial orientation, team reflexivity and creative thinking on team information processing capability. , and the impact of team information processing capabilities on new product development performance. This study takes current members or leaders of the new product development team as the research object, collects 251 interviewees from the online questionnaire platform, and uses SPSS and PLS-SEM for data analysis. The research results show that entrepreneurial orientation has a significant effect on team reflexivity and creative thinking These three have a significant impact on the team's information processing capability, and further affect the performance of new product development. This study further proposes that exploration capability and utilization capability will accelerate the impact of team information processing capability on new product development performance, but the empirical results are not supported. Since the previous literature has not yet proposed the antecedent and outcome variables of the team's information processing capability, and their impact on the performance of new product development, the results of this study can be used as a basis for further empirical evidence in the academic community, and can also be used as a basis for professional to design the development structure new products in the corporate world. Reference for product development strategy.
