南華大學機構典藏系統:Item 987654321/29734
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    题名: 闡釋創業知識、心態與認知因素對於創業意圖的影響效果
    其它题名: Unraveling the Effects of Entrepreneurial Knowledge, Mindset, and Cognition as Antecedents on Entrepreneurial Intention
    作者: 阮友英宇
    VU, NGUYEN HUU ANH
    貢獻者: 企業管理學系管理科學碩博士班
    吳萬益;廖英凱
    WU, WANN-YIH;LIAO, YING-KAI
    关键词: 創業知識;創業心態;創業態度;創業熱情;創業意向
    entrepreneurial knowledge;entrepreneurial mindset;attitude towards entrepreneurship;entrepreneurial passion;entrepreneurial intention
    日期: 2023
    上传时间: 2023-11-13 14:42:12 (UTC+8)
    摘要: 　　本研究擬擴展現有關創業意圖的文獻，建立一個以計畫行為理論及社會認知生涯理論為基礎之研究模型，來探討前置因素、人格特徵、風險承擔、創業知識、創業心態及認知因素對於創業意圖之影響，本研究採用橫斷面問卷調查法，共收集422名受訪者的數據，並使用偏最小平方法-結構方程模型進行分析。研究結果顯示，創業知識對於創業意圖有顯著的影響。再者，創業心態是由創業教育及其在學校的活動所塑造的，並會進一步影響學生往後之企業家行為。創業態度是驅動創業意圖的最佳因素之一，隨後並將直接影響行為。此外，本研究結果進一步顯示，創業熱情對於提升創業自我效能與創業態度之關係具有調節作用。最後，性別對於創業態度與創業意圖之關係也具有調節作用，男性比女性更傾向於採取更多創業行為。以上這些發現可提供學者、教育工作者及任何其他参與創業者之重要參考。
    　　The purpose of this paper is to extend the existing literature on entrepreneurial intentions by employing the integrated model of external factors, personality characteristics, the theory of planned behavior, and social cognitive career theory to explore the effects of risk-taking, entrepreneurial knowledge, entrepreneurial mindset and cognitive antecedents on entrepreneurial intention. Adopting a cross-sectional approach, this study collected data from 422 respondents using questionnaires, and the findings were analyzed using partial least squares-structural equation modeling. The results suggest that entrepreneurial knowledge is crucial in forming entrepreneurial intention. Furthermore, entrepreneurial mindset is shaped by entrepreneurial education and its activities in the school which in turn affects student behavior to become an entrepreneur. Attitude towards entrepreneurship is one of the best factors in driving entrepreneurial intention and will subsequently directly affect behaviour. Additionally, the results indicate that entrepreneurial passion acts as a moderator in forming entrepreneurial self-efficacy and attitude towards entrepreneurship. Last, gender significantly moderates the influence of attitude towards entrepreneurship on entrepreneurial intention, indicating that males tend to adopt more entrepreneurial behaviors than females. These findings provide insights that might act as a resource for academics, educators, and anyone else involved in the creation or expansion of entrepreneurship.
    显示于类别:[企業管理學系(管理科學碩/博士班,非營利事業管理碩士班)] 博碩士論文-管理科學碩博士班

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