都市娛樂空間－特色街區之型塑與消費

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题名:	都市娛樂空間－特色街區之型塑與消費
其它题名:	Urban Entertainment Space--Shaping and Consumption of Characteristic Blocks
作者:	賴政豪 LAI, CHENG-HAO
貢獻者:	建築與景觀學系陳正哲 CHEN, CHENG-CHE
关键词:	立面;市區重建局;街區開發公司 Façade;Urban Renewal Authority;Neighborhood Development Company
日期:	2023
上传时间:	2023-11-14 11:16:01 (UTC+8)
摘要:	現在是個好時機，針對我們熟悉的都市街區景觀問題，進行分析與探討。以「特色街區的型塑與消費」作為題目名，便是亟盼在建築學領域裡提出新的思考脈絡與方向，希冀透過特色街區的型塑與消費，探究新的可能性：以都市娛樂空間作為思考理論與案例的的媒介，提供一個結合消費理論、擬像與認同概念所型塑的特色街區。基於前述，本研究嘗試在文獻及案例回顧的基礎上，基於2020當下的時代精神觀點並同時顧及兩大面向，一是探討懷舊與模仿物、擬像的後現代理論，將歷史脈絡視為消費、行銷商品，邀請認同的懷舊世代沉浸其中創造商業價值；其二，是應用空間再生產理論來做為型塑特色街區的基礎。亦針對香港市區重建局進行分析，深入探究關於運作機制層面，綜合論述街區開發公司。　　本研究的目的在於討論都市擴張中，對於產生缺乏自明性且均質化的都市街區景觀問題，從舊有的歷史街區作為典範，再現這些元素型塑特色街區，論述核心是街區開發公司之設計，作為執行者的角色，是型塑落實的關鍵。而本論除了街區開發公司機制，更以建築立面象徵的認同價值層面來做為討論，試論在意識形態的紛爭下，如何能透過特色街區的型塑，型塑出台灣本位的主體認同。這也正是台灣如今最需要的思考。　　簡單來說，論文的目標是以特色街區的型塑來達到認同的社會需求；而主要手段方式是運用都市娛樂空間的消費來運作。在一座「充滿歷史的主題化街區」，利用當代社會懷舊氛圍，將記憶與經驗加以神聖化，並透過懷舊想像把歷史融入我們當代的生活中，同時對大眾文化進行重構，再現被忽略的傳統有價值的都市生活，完成特色街區的型塑，以此做為引導並建構出本土的主體性意識。　　Now is an opportune moment to analyze and explore urban street landscape issues that we are familiar with. Under the title “Shaping Characteristic neighbourhood and Consumerism,” it is hoped to present new lines of thinking and directions within the field of architecture. Through the shaping of characteristic neighborhoods and consumerism, this study aims to explore new possibilities, utilizing urban entertainment spaces as a medium for theoretical contemplation and case studies to create distinctive neighborhoods molded by consumer theories, simulacra, and identity concepts.　　Based on a literature and case review, this research incorporates a contemporary perspective from the year 2020 and considers two main aspects. Firstly, it delves into postmodern theories of nostalgia, imitation, and simulacra, treating historical contexts as commodities for consumption and marketing, inviting nostalgia-seeking generations to immerse themselves and create commercial value. Secondly, it applies theories of spatial reproduction as the foundation for shaping characteristic neighborhoods. It also analyzes the operations of the Hong Kong Urban Renewal Authority, comprehensively discussing street development companies.　　The aim of this study is to address the issue of generating urban street landscapes lacking self-evidence and homogeneity amid urban expansion. By taking historical neighborhoods as paradigms and replicating their elements to shape characteristic neighborhoods, the core argument revolves around the role of street development companies as crucial implementers. Additionally, this thesis not only explores the mechanism of street development companies but also discusses the values represented by architectural facades, aiming to explore how, amidst ideological disputes, the shaping of characteristic neighborhoods can foster Taiwan-centric subject identity, which is much needed in Taiwan at present.　　In essence, the objective of this thesis is to meet the social demand for identity through the shaping of characteristic neighborhoods, with urban entertainment spaces operating as the primary means. In a “historical-themed district,” utilizing the contemporary society's nostalgic atmosphere, memories and experiences are sanctified, historical imagination is incorporated into our modern lives, and popular culture is reconstituted, presenting the overlooked values of traditional urban life. By accomplishing the shaping of characteristic neighborhoods, it aims to guide and construct a local sense of subjectivity in Taiwan.
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