現今社會因網路世代的影響，自從網路開放大眾使用後在商業上就有迅 速的成長，網路時代的來臨對於網站訊息也有無可限量的市場影響力。此 次計劃的目的是要研究遊客們使用馬來西亞樂高樂園渡假村網站資訊旅遊 類網站資訊，預知曉遊客們對於馬來西亞樂高樂園渡假村網站資訊所提供 的各項資訊，是否會反映出遊客的滿意度，從而得知遊客們對馬來西亞樂 高樂園渡假村網站資訊的使用是否影響其遊客們行為的意象，並根據服務 品質與知覺價值兩個主要構面來探究遊客們對於馬來西亞樂高樂園渡假村 網站資訊服務網頁的意見來研究結果後提出建議。此次的研究計畫對象是 以運用過馬來西亞樂高樂園渡假村網站資訊之遊客為主，此次的問卷是參 酌 e-SERVQUAL 量表所設計出 25 個題項，再透過網路便利式的抽樣問卷 調查方式來進行。此次的研究計畫總計收回 399 份問卷，則有效的問卷為 369 份。此次的研究從馬來西亞樂高樂園渡假村網站資訊服務品質和知覺 價值的重要性與表現性中使用敘述統計分析、IPA 分析與人口統計變項差 異分析，來彙整出此次的研究計畫結論與建議。意圖提供給馬來西亞樂高 樂園渡假村網站資訊企業與管理者們參酌。 In today's society, due to the influence of the Internet generation, business has grown rapidly since the Internet was opened to the public. The advent of the Internet age also has unlimited market influence on website information. The purpose of this project is to study tourists’ use of Legoland Malaysia Resort website information and tourism website information, and to know in advance whether the information provided by tourists for Malaysia Legoland Resort website information will reflect tourists’ desires. Satisfaction, so as to know whether the use of tourists’ information on the Legoland Malaysia Resort website affects the image of tourists’ behavior, and explore the tourists’ perception of Legoland Malaysia vacation according to the two main dimensions of service quality and perceived value. Village website information service webpage comments to make recommendations after research results. The object of this research project is mainly tourists who have used the information on the website of Legoland Malaysia Resort. This questionnaire is designed with 25 items in consideration of the e-SERVQUAL scale, and then through the convenient Internet Sampling questionnaire survey is carried out. A total of 399 questionnaires were received in this research project, and 369 questionnaires were valid. This study uses descriptive statistical analysis, IPA analysis and demographic variable analysis to summarize the conclusions of this research project from the importance and performance of the information service quality and perceived value of the Legoland Resort Malaysia website with suggestions. It is intended to be provided to Legoland Malaysia Resort website information companies and managers for their consideration.
