本研究以曾有親子旅遊寵物犬住宿需求的飼主為研究對象，藉由問卷及IPA法分析並歸納結果。回收有效問卷一共為432份，研究結果發現：1.親子旅遊寵物犬住宿的主要消費族群，大多數為：女性、中壯年期、已婚、沒有小孩、行業為工商業、服務業或其他，收入為中高所得。2.在寵物飼養經驗方面，多數飼主飼養寵物犬經驗超過5年以上，寵物犬體型多為中型犬，且大多有強烈意願帶寵物犬外出旅遊住宿。3.住宿選擇方面，大多數受訪飼主選擇為民宿；平均每房/每晚可接受的價格為2001-5000元；交通工具則多數選擇自行開車。4.相關業者可以繼續保持的構面為「設備」及「經營管理」；過度開發的構面為「餐食安排」；而次要改善的構面則是「服務便利」。5.受訪飼主對「能否選擇付清潔費與寵物犬睡在床上」的重視程度高，但滿意度低，建議相關業者加強此方面。 This study focuses on owners who have previously had accommodation needs for family trips with pet dogs.And the results were analyzed and summarized by questionnaire and IPA method. A total of 432 valid questionnaires were collected,the results of the study found that：1.The main consumer groups for family trips and pet dog accommodation are mostly： female, middle-aged, married, childless, in industries such as industry and commerce, service industry, or other industries, with middle to high income.2.In terms of pet breeding experience, most owners have more than 5 years of pet dog breeding experience. Most of the pet dogs are medium-sized dogs, and most of them have a strong desire to take their pet dogs out for travel and accommodation.3.In terms of accommodation options, most of the interviewed owners choose homestays; the average acceptable price per room/night is NT$2,001-5,000 ; most of the transportation means choose to drive by themselves.4.The aspects that relevant businesses can keep up the good work are “equipment” and “operation management”; the aspect that is possible overkill is “meal arrangement”; and the low priority is “service convenience”.5.The interviewed owners put a lot of emphasis on “whether they can choose to pay the cleaning fee and sleep on the bed with their pet dogs”, but their satisfaction is low. It is suggested that relevant businesses should strengthen this aspect.
