| 摘要: | 在台灣的保險市場中，行銷的趨勢已從傳統的保險公司，漸漸走向多元化的保經公司銷售通路，隨著科技時代的進步，網路技術的發達與普及化，人們已經可以從網路龐大的雲端資料庫中，找尋所需的資訊，運用最多的搜尋引擎例如Google、Yahoo…等，當然也包括保險商品的資訊；也因為如此，客戶對於保險商品了解多後，便產生了比較心態。就現在的保險公司中，目前國Ｘ人壽、三Ｘ人壽、南Ｘ人壽等多家壽險公司，尚未成立保經的銷售通路，只能銷售自家公司的商品，但已無法滿足客戶對保險商品的需求。 因疫情的影响，宅經濟已然形成，網路市場更加活絡，使得客戶都運用網路，在處理各項工作及購物，所以造成業務員接觸客戶的機會減少是其原因，反而逆向造就了保經的趨勢，保經公司將近,五、六百家，如何在目前的保險紅海市場中？佔有保險市場的一席之地，透過本研究所探討保經公司的福利及升遷制度，對其組織及績效成長之影響，來探討其如何快速成長？實證結果經SPSS 分析統計後，福利及升遷制度對於績效的影响與問卷的實證結果相同，都有很大的正相關，永旭保經將本身的利潤，分潤、共享、讓利的核心價值下，分潤給業務員，當業務員的利潤增加了，對於業績產生很大的推動力量，本研究結果提供其他保經公司參考運用，亦可提供保險業及新入職場的保險業務員作為職場選擇之參考資料。 隨著疫情結束，保險市場的生態已有了巨大的轉變，面對這樣的變化，保險業必須要有危機意識，為了因應這股趨勢，福利及升遷制度就會成為比較性的因素，觀察了前十大的保經發現，永旭保經的組織及績效的成長，在疫情的影响下，仍能維持著正成長，且成長率都排在第一名，本研究係以問卷方式蒐集福利與升遷制度對組織與績效的成長，係針對永旭保經員工之實際感受，然後將永旭保經實際的保費收入、登錄人力的成長數據，進行實證研究，實證結果回應本研究目的，永旭在五年內的福利及升遷制度的優化，確實影响了組織及績效成長，實證的結果證明是正向成長，員工的團隊向心力，也因為永旭董事長和全體員工的努力，創造永旭的成長奇蹟，本研究實證結果可以作為將來保經公司在優化制度的參考的範例，所以針對永旭保經的福利及升遷制度來研究，其是如何優化的內容，是本研究主要目的，對於一個公司的前瞻未來性及成長性的參考指標，良性的競爭也是進步的動力，對於業務員是很好的立基點，可以有更好的福利及升遷制度的參考依據。
In Taiwan's insurance market, the marketing trend has gradually shifted from traditional insurance companies to diversified sales channels of insurance companies. In the huge cloud database, to find the required information, the most used search engines such as Google, Yahoo, etc., of course, also include the information of insurance products; because of this, after customers know more about insurance products, they will have a comparison mentality . Among the current insurance companies, many life insurance companies such as China X Life Insurance, San X Life Insurance, and Nan X Life Insurance have not yet established a sales channel for insurance, and can only sell their own company's products, but they have been unable to meet customers' needs for insurance products. need. Due to the impact of the epidemic, the stay-at-home economy has formed, and the online market has become more active. Customers are using the Internet to handle various tasks and shopping. Therefore, the reason for the reduction in opportunities for salespersons to contact customers is the reason. According to the trend, there are nearly 500 or 600 insurance companies, how can they be in the current insurance red sea market? Occupy a place in the insurance market, through this research to explore the insurance company's welfare and promotion system, the impact on its organization and performance growth, to explore how to grow rapidly? After the empirical results are analyzed and counted by SPSS, the impact of the welfare and promotion system on performance is the same as the empirical results of the questionnaire, and they all have a great positive correlation. Yongxu Baojing regards its own profits as the core value of profit sharing, sharing, and profit sharing. , distribute profit to the salesman,when the profit of the salesman increases, it will have a great impetus to the performance. The results of this study can be used as a reference for other insurance companies, and can also be used as a career choice for the insurance industry and insurance salesmen who are new to the workplace. of reference materials. With the end of the epidemic, the ecology of the insurance market has undergone tremendous changes. In the face of such changes, the insurance industry must have a sense of crisis. In order to cope with this trend, welfare and promotion systems will become comparative factors. Observed The top ten insurance companies found that the organization and performance growth of Yongxu Insurance Company can still maintain positive growth under the influence of the epidemic, and the growth rate ranks first. This research is to collect benefits by means of questionnaires. The growth of the organization and performance of the promotion system is based on the actual feelings of the employees of Yongxu Insurance, and then the actual premium income of Yongxu Insurance and the growth data of the registered manpower are used for empirical research. The empirical results respond to the purpose of this research. The optimization of Xu's welfare and promotion system in the past five years has indeed affected the growth of the organization and performance. The growth miracle, the empirical results of this research can be used as a reference example for the future insurance company to optimize the system, so it is the main purpose of this research to study the welfare and promotion system of Yongxu Insurance Company, how to optimize the content, for a The company's future-looking and growth reference indicators, healthy competition is also the driving force for progress, it is a goodstarting point for salesmen, and can have a better reference for benefits and promotion systems. |
