消費者對於布袋戲旦角偶頭眉眼神韻與材質喜好度之研究

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Title:	消費者對於布袋戲旦角偶頭眉眼神韻與材質喜好度之研究
Other Titles:	A Study of the Consumer's Preference for the Charm of Eye-and-Eyebrow Designs and Production Materials of the Puppet Head of Glove Puppetry in Taiwan
Authors:	廖資雯 LIAO, TZU-WEN
Contributors:	產品與室內設計學系鄭順福 CHENG, SHEN-FU
Keywords:	布袋戲;偶頭;眉眼神韻;戲偶;材質;消費者 Glove puppetry;Puppet head;Charm of eye-and-eyebrow;Puppet;Material;Consumer
Date:	2023
Issue Date:	2023-11-15 11:29:24 (UTC+8)
Abstract:	本研究之主要目的，在於探討消費者對於布袋戲旦角偶頭眉眼神韻與材質喜好度。研究過程以調查研究法實施，所蒐集之問卷資料經統計分析，針對消費者對於布袋戲旦角偶頭之「眼部機關樣式」、「眼部風格樣式」、「以性格表現眉毛樣式」、「以情緒表現眉毛樣式」、「製作材質」之喜好程度，進行平均數分析、差異性分析及相關性分析。研究結論如下：一、不同背景消費者對於布袋戲旦角偶頭眉眼神韻－「眼部機關樣式」的喜好程度，以「鑲嵌眼珠，活眼機關-以活眼機關表現眼皮」最受歡迎；「眼部風格樣式」的喜好程度，以「細長古典型」最受歡迎；「以性格表現眉毛樣式」的喜好程度，以「俠女性格之眉形」最受歡迎；「以情緒表現眉毛樣式」的喜好程度，以「喜的眉形設計」最受歡迎。二、不同背景消費者對於布袋戲旦角偶頭「製作材質」的喜好程度，以「木頭材質」最受歡迎。三、不同背景的消費者在「眼部機關樣式」、「眼部風格樣式」、「以性格表現眉毛樣式」、「製作材質」喜好程度上，存在差異性。代表不同背景的消費者在喜好度方面有所差異；「以情緒表現眉毛樣式」喜好程度，則無差異性存在。代表不同背景的消費者在喜好度方面沒有差異。四、不同背景的消費者在「眼部機關樣式」、「眼部風格樣式」、「製作材質」的喜好度方面，存在相關性；「以性格表現眉毛樣式」、「以情緒表現眉毛樣式」方面，則未存在顯著相關。　　The main purpose of this study is to investigate the consumers' preference for eye-and-eyebrow designs and production materials of the puppet head of Glove Puppetry in Taiwan. The mean analysis, difference analysis, and correlation analysis were conducted. The conclusions of the study are as follows:1.Consumers from different backgrounds preferred the “eyebrows and eyelids with inlaid beads and live eye mechanism - expressing eyelids with live eye mechanism” style as the most popular among the “eye style” category; the “eyebrows with character expression” style as the most popular among the “eyebrows with character expression” category; the “eyebrows with character expression” style as the most popular among the “eyebrows with character expression” category; and the “eyebrows with emotion expression” style as the most popular among the “eyebrows with character expression” category. For the “eyebrow style with emotion” category, “eyebrow design with happiness” was the most popular style.2.Consumers from different backgrounds preferred “wood” as the most popular “material” for the puppet head.3.There were differences in the preferences of consumers from different backgrounds for the category of “eye mechanism style”, “eye style”, “eyebrow style with personality”, and “production material”, which means that there are differences in the preferences of consumers from different backgrounds for those categories; there were no differences in the preferences for the category of “eyebrow style with emotion”, which means that there are no differences in the preferences of consumers from different backgrounds for that category.4.There is a correlation between consumers from different backgrounds in the preferences for the category of “eye mechanism style”, “eye style” and “production material”; there is no significant correlation between the category of “eyebrow style with personality” and “eyebrow style with emotion”.
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