南華大學機構典藏系統:Item 987654321/6350
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    Please use this identifier to cite or link to this item: http://nhuir.nhu.edu.tw/handle/987654321/6350


    Title: 探究從眾性購買和衝動性購買之關係
    Other Titles: Investigating the Relationship between Conformity and Impulse Purchasing Behavior
    Authors: 李美慧
    Keywords: 衝動性購買
    從眾性購買行為
    物質主義
    Date: 2007-12-01
    Issue Date: 2010-12-21 16:24:19 (UTC+8)
    Publisher: 南華大學企業管理系管理科學碩士班
    Abstract: 本研究目的為探討從眾性購買和衝動性購買行為之關係，Luo (2005)提出衝動型購買因素實際上與他人（即：從眾行為）有關，其研究結果發現關係並不一致。本研究為進一步釐清兩者之關係，採用問卷調查法，並以線性結構方程式檢測從眾性購買與衝動性購買行為之關係。本研究之實證結果得知，從眾性購買和衝動性購買行為呈現正向關係，其可補充衝動性購買行為文獻之不足，並且依據結果提出實務建議，以提升廠商之銷售額。
    Relation: 經營管理論叢
    3卷2期
    Appears in Collections:[The Journals of Nanhua University ] Operation management reviews
    [Department of Business Administration, Master/Ph.D Program in Management Sciences] Operation management reviews

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