華人消費者之產品美感知覺－觀念架構建立與命題發展

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Title:	華人消費者之產品美感知覺－觀念架構建立與命題發展
Other Titles:	Consumer's Aesthetic Perceptions on Products in Chinese Cultural Context: Main Issues and Research Propositions
Authors:	林耀南;賴靜儀
Keywords:	Chinese consumer products appearance aesthetic perceptions value 華人消費者美感知覺價值觀
Date:	2008-07-01
Issue Date:	2010-12-23 09:43:29 (UTC+8)
Publisher:	南華大學美學與視覺藝術學系
Abstract:	Consumer aesthetic perception of products has been highlighted in recent years, because it determines consumers’ purchasing intention and behaviors. The study attempts to compare consumer aesthetic features between the Western culture and Chinese culture. After reviewing previous studies in aesthetic consumption and Chinese culture, This paper offers five Chinese consumer aesthetic propositions: (1) Chinese value “saving” brings Chinese consumers to appreciate cheap and utilitarian products; (2) Under the collectivist atmosphere, Chinese consumer holds the aesthetic tastes with conformity; (3) Chinese consumer tends to appreciate “social acceptable” style; (4) Chinese consumer prefers products with plain style; (5) Chinese consumer highlights on feeling and interpretation as they appreciate products.
Relation:	美學與藝術管理研究所學刊 4期
Appears in Collections:	[The Journals of Nanhua University ] Journal of aesthetics and arts management [Department of Visual and Media Arts] Journal of aesthetics and arts management

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