南華大學機構典藏系統:Item 987654321/7944
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    Please use this identifier to cite or link to this item: http://nhuir.nhu.edu.tw/handle/987654321/7944


    Title: 以XpertRule Miner預測銀行客戶信用評等之研究
    Authors: 蔡汶叡;周彥宇;許曉芬;莊惟至;王櫻蒨
    Contributors: 南華大學資訊管理學系
    李翔詣
    Date: 2009
    Issue Date: 2011-05-13 11:48:48 (UTC+8)
    Abstract: 現今的「微利時代」，消費者荷包緊縮，盲目的行銷活動將嚴重影響企業獲利的能力。銀行為爭奪有限的客源，除投入大量的行銷成本以刺激消費外，亦不斷的以各種方案，讓此大眾化的行銷方式不僅造成行銷資源的浪費，回應率也不高，更衍生逾繳帳款等信用風險問題。金融之成敗最重視的是信用風險控管能力，能精準掌握客戶風險的變化，利用資料探勘的自我學習能力，可及時反應出變化，減少可能的呆帳損失。
    Relation: 94級
    Appears in Collections:[Department of Information Management] Graduation Project

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