隨著文化的演變，圖像形式不再只是單純的用來做為人類間溝通的橋樑，進而發展到作為一個個人或是群體的識別，如代表個人的印章，代表家族的家紋，代表國家的國徽等。近年來的社會上，年輕族群中所盛行的個性潮流，在其服裝、標誌、飾品等常出現使用紋章徽飾中的圖像包裝、招牌、標誌、商標設計等等，使用紋章徽飾圖像非常廣泛。本研究欲解紋章之起源以及規範，及調查目前市場上最常應用之紋章徽飾造形和色彩偏好，以KJ法分析歸納出不同表現形式之樣本，及了解表現形式與圖案意象之差異，探討不同形式之紋章圖案產生的不同意象，並作為設計者參考之依據，使人們在應用紋章徽飾時，可以從形狀、色彩、質感、視點、構圖、組織等進一步解。本研究之目的為：1. 透過文獻蒐集，探討紋章徽飾圖像的象徵性。2. 解析紋章徽飾代表之意涵。3. 探討紋章元素應用於台灣目前市售包裝圖像、服裝圖像之表現形式分析，並歸納出紋章元素應用在平面視覺及包裝設計的形式偏好。 With the cultural evolution, visual patterns have been developed and applied to the identification of individuals or groups, such as the seal, family crest and national emblem. Blazon patterns are thereby commonly seen in their clothing or accessories, and popularly used in trademarks or merchandise packing. This study aims to make the origin and conventions of blazon patterns better understood by surveying the most applied pattern styles and colors in the market. The objectives of this study are to: 1.Probe into the symbolic meanings of blazon patterns through literature analysis. 2. Understand the connotations of the pattern elements; compare and analyze the design, color and presentation of crown, coat of arms and support patterns applied in trademarks in order to study the minimum recognizability of a blazon pattern. 3. Explore the elements of blazon patterns currently used in merchandise packing and clothing in Taiwan's market, in order to list the favored patterns applied in graphic visual arts and packing design.
