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Items for Author "洪雅慧"
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Showing 2 items.
Collection
Date
Title
Authors
Bitstream
[本校期刊] 傳播與管理研究
2008-01-01
「整合行銷傳播」策略在網路選戰中之應用─以2006年台北市市長選舉郝龍斌與謝長廷之對決為例
洪雅慧
[本校期刊] 傳播與管理研究
2012-03-01
關鍵字廣告效果之研究─搜尋產品類型、認知需求與知覺風險之影響
黃盟祺
;
洪雅慧
;
周巧絃
;
Huang, Meng-Chi
;
Hong, Yah-Huei
;
Chou, Chiao-Hsien
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