臺灣鐵路縱貫南北至環島一周，已經有124年的歷史，鐵路的往返對臺灣已是重要的交通工具，其銜接的支線鐵路更帶動各地產業及城鄉發展，更見證臺灣鐵路的經濟奇蹟。然而，高速鐵路的通行，使搭乘臺鐵的旅客漸漸減少，其原因在於行程中間較少停留點，高速行駛縮短了兩地之間的距離，提供旅客有縮短距離與多樣的時間選擇；再者高速鐵路的運行使鐵路邁向了新的里程碑，但實際上高鐵缺乏臺鐵具有得天獨厚的支線鏈結能力，因此為了創新思維、符合時代潮流與永續經營，臺鐵遂推出了郵輪式列車。郵輪式列車結合全線各站特殊的歷史文化及地方的人文特色，精心設計專屬的火車旅遊行程，帶領旅客體驗不同意義的鐵道旅行。臺鐵為慶祝建國百年，推出「火車環島接力 百年車站巡禮」的系列活動，從2010年10月至2011年10月，由臺鐵歷代12輛不同的火車頭，分配12個月份接力環臺灣一周。本研究以郵輪式列車中建國百年系列為研究目標，以遊客為主要對象。透過現場遊客角度之實地觀察、問卷發放，探討第一季建國百年「火車環島接力 百年車站巡禮」系列活動，其遊客對於建國百年活動的認知與參與過程中是否感受到建國百年氛圍，及其臺鐵舉辦此活動之政策成效。 124 years have elapsed since the North-South Line and the North and South link lines around the island were completed. The railway has been an important transportation line in Taiwan. Its branches not only contribute to the development of the industries, cities and rural areas, but also witness the magic of the railway economy. However, the number of passengers who take trains has declined dramatically since the launch of the high speed rail system. The newly established system reduces the stops along the line, shortens the distance between two places and provides passengers with a variety of schedule options. On the other hand, operation of the high speed rail system brings a new milestone for the railway; it lacks the exceptional branch linking capability of Taiwan Railway. To be in line with the trend and ensure sustainable development, Taiwan Railways Administration (TRA) introduces the cruise-style train to the market with innovative thinking. It combines local historic and cultural features of each train station on the main line and elaborately arranges exclusive trips by train so that tourists can have a special experience of railway tour. To celebrate the ROC Centennial, TRA offers the “railway relay around the island and a pilgrimage to centenary train stations” activity series from October 2010 to October 2011. 12 locomotives of different generations are selected for the activity and each locomotive is assigned to a month. They will run around the island within 12 months like a relay run. In this study with cruise-style train ROC Centennial series as the research target, the tourists as the main object. Through the field observation of tourists Angle, questionnaire, discusses the first season of ROC Centennial“railway relay around the island and a pilgrimage to centenary train stations”activity series，The tourists for ROC Centennial’s cognition and participation in the process if feel the atmosphere of ROC Centennial, and TRA held the activities of the effectiveness of the policy.
