本研究以蘋果日報的捐款報導為例，旨在探討訴求個案的背景、勸募資訊的呈現、及捐款結果做研究。 研究的範圍為蘋果日報2009年1月~10月的報導，並從中挑201篇的報導進行統計分析。主要研究發現包括:一、「身心障礙類別」、「家庭成員」、「婚姻狀況」、「政府補助」等四個變項，在勸募資訊呈現上有顯著的差異。二、「性別」、「身心障礙類別」等二個變項，對勸募結果某層面上有顯著的差異。三、「刊登月份」、「照片場景」、「照片主題」等三個變項，在勸募結果有顯著的差異。 By using Apple Daily’ s reported contribution news as an example, this study investigated the background, information presentation and donation results of solicitation cases. The research period was from January to October 2009 and 201 news reports were selected from Apple Daily for conducting statistical analysis. The major findings include:(1) “disability category”, “family members” , “marital status” and “government grants” were significantly positively related to information presentation of solicitation cases.(2) “sex” and “disability category” were significantly positively related to some dimensions of donation results.(3) “month of publication”, “photo scenes” and “photo theme” were significantly positively related to donation results.
