酒瓶造形意象之研究

南華大學機構典藏系統 > 藝術與設計學院 > 產品與室內設計學系 > 博碩士論文 > Item 987654321/18091

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题名:	酒瓶造形意象之研究
其它题名:	A Study on the Form Images of the Bottles
作者:	李治賢 Li, Chih-hisen
貢獻者:	創意產品設計學系林振陽 Jenn-yang Lin
关键词:	造形意象;生活型態;認知 Cognition;Life Style;Form Image
日期:	2012
上传时间:	2015-01-08 09:55:37 (UTC+8)
摘要:	產品最直接的感受來自於視覺的外觀造形，造形的不同，接收者對於所呈現的意象感受訊息也有所不同，意即產品造形影響消費者認知。造形表達物體所傳達之訊息，經由視覺感官的刺激傳送腦部轉化為個人感受，其感受產生對產品形態聯想即為產品意象，但不同文化北景的人對產品意象會產生差異。　　　本研究以以酒瓶做為研究對象，以外在造形為研究主軸，排除色彩、表面雕花及材質等影響因素。蒐集相關形容詞語彙，進行問卷調查，將50組語彙整理較適合酒瓶造形為10組。為探討受測者對於酒瓶造形認知差異之情形，以問卷調查方式進行，一部分為生活型態AIO量表題目，另一部分以語意差異法編製酒瓶造形意象問卷，經進行項目分析、獨立樣本T檢定、單因子變異數分析後得知，酒瓶造形分別為樣本12、樣本25、樣本32、樣本36、樣本41、樣本53在不同性別、年齡、教育程度、職業、居住地區皆有意象認知差異情形存在。再以AIO題目進行因素分析、集群分析將受測者分為獨樹一格族群、時尚品味族群以及理性實用族群，而後進形單因子變異數分析後得知不同族群對於酒瓶造形在6個樣本中，皆有意象認知差異情形存在。　　Product felt most directly from the visual appearance of the form, form different recipients for a rendered image messages varies, meaning the product form influencing consumer cognition. Expression form of message objects through visual sensory stimuli delivered into personal feelings in the brain, his feeling on morphological associative product imagery, but people of different culture have a difference on product imagery.　　　Wine bottle as a research object in this study, external shape spindles for the study, excluding engraved and color, surface materials. Gathering relevant adjective vocabulary, questionnaire surveys, organize your 50 sets of vocabulary is more suitable for wine bottle shape into 10 groups. For discussion by measuring who for wine bottle made shaped cognitive differences of situations, to questionnaire investigation way for, part for lifestyle State AIO topics, another part to semantic differences law prepared wine bottle made shaped images questionnaire, by for project analysis, and independent samples t verification, and single factor variation number analysis was informed that, wine bottle made shaped respectively for samples 12, and samples 25, and samples 32, and samples 36, and samples 41, and samples 53 in different gender, and age, and education degree, and career, and live area are has images cognitive differences situations exists. Factor analysis and cluster analysis in AIO topics under test is divided into only one ethnic group, fashion sense and rational functional communities, backward single-factor analysis of variance was informed that different ethnic groups in the wine bottle shape 6 samples, there are images of cognitive differences.
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