| 摘要: | 保障人民行之基本權利，提昇大眾運輸服務效能，是政府達成施政滿意度之重要課題。為鼓勵大眾運輸發展，政府以投資大眾運輸及整合的交通服務、提昇公路汽車客運業之服務品質與滿意度，做為交通政策主軸。並依據促進大眾運輸發展方案，擬訂「大眾運輸補貼辦法」，使得偏遠地區民眾交通得以維持，並保障當地民眾「行」的基本權益。 本研究探討雲林縣、嘉義縣市及台南市，2010年公路汽車客運業營運服務評鑑成果報告之指標評分為研究分析數據，包含場站設施與服務、運輸工具設備與安全、旅客服務品質與駕駛員管理、公司經營與管理四大項評鑑指標。經統計分析T檢定、F檢定、ANOVA分析、卡方檢定、odds 比及Cochran – Mantel – Haenszel Test，探討雲嘉南地區客運山、海線與公司、縣市類別營運服務品質之差異性，做為改善客運業者營運策略及提昇服務品質之參考依據，亦可做為政府補貼公路客運偏遠路線之山海線補貼款參考。
To protect people's basic right of transportation and communications, and boost the service effectiveness of public transportation is the government’s important task to achieve administrative satisfaction. To encourage public transportation development, the government took investment in public transportation, integrated traffic service, and elevation of service quality and satisfaction of highway bus as the focus of transportation policy. Moreover, according to the Alternatives for Promoting the Development of Public Transportation Sectors, the government drafted “Rules Governing Subsidies for Public Transportation” to maintain traffic and communications of people in remote districts, and protect local people’s basic right of “transportation and communications.” The research explored Yunlin County, Chiayi County and City, and Tainan City, and took the index grading results of 2010 highway bus operational service evaluation achievement report as the data of research analysis, with four major evaluation indexes, which were station facility and service, transportation equipment and safety, passenger service equality and driver management, and company operation and management, contained. Via the statistical analyses of T-test, F-test, Chi-square test, ANOVA, odds ratio, and Cochran – Mantel – Haenszel Test, the research probed into the operational service quality differences of mountain lines and coast lines of buses in Yunlin, Chiayi and Tainan, of company type, and of county/ city type, to be the basis of reference of improving bus service operators’ operational strategies and promoting service quality, and also the reference for the government to offer subsidies to highway buses’ remote routes of mountain line and coast line. |
