網路安全性、知覺易用、知覺價值與使用態度對於使用意願之影響－以雲端運算服務為例

NHUIR > College of Management > Department of Business Administration, Master/Ph.D Program in Management Sciences > Disserations and Theses(Master and Doctoral Program in Management Sciences) > Item 987654321/18316

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Title:	網路安全性、知覺易用、知覺價值與使用態度對於使用意願之影響－以雲端運算服務為例
Other Titles:	The Effect of Involvement, Network Security, Perceived Ease of Use, Perceived Value and Attitude toward Using to Intention of Use--A Case Study of Cloud Computing
Authors:	洪偉倩 Hung, Wei-chien
Contributors:	企業管理系管理科學碩博士班紀信光 Hsin-kuang Chi
Keywords:	網路安全性;知覺易用;知覺價值;使用態度;使用意願 Network Security;Intention of Use;Attitude toward Using;Perceived Value;Perceived Ease of Use
Date:	2011
Issue Date:	2015-01-20 14:12:33 (UTC+8)
Abstract:	隨著科技快速的進步，網際網路服務的普及使用者對網路的依賴需求也越來越高。為了提高網際網路的服務，雲端運算服務(Cloud Computing)因應而生，使用者透過網路連線取得網際網路服務，但亦有相當的風險存在。　　　本研究主要針對雲端運算服務使用者對於網路安全性、知覺易用、知覺價值、使用態度及使用意願做探討，並探討使用態度為中介變數。本研究共發出380份問卷，有效問卷為323份，有效問卷回收率為85%，並以結構方程模式驗證本研究假設模式。　　　本研究結果發現 : 1.網路安全性、知覺易用與使用態度分別對使用意願產生顯著正向影響。2. 知覺價值對使用意願產生顯著負向影響。3. 使用態度在知覺易用性對使用意願的影響中，存在部分中介影響。4. 使用態度在知覺價值對使用意願的影響中，也存在完全中介影響。5.使用態度在網路安全性對使用意願的影響中，不會存在完全中介或部分中介的影響。　　Following the high speed development of science and technology and the high popularity of Internet service, people are more relying on Internet service. Thus, Cloud Computing is invented to make users to access Internet service more efficiently. However, using this new technology is without risk.　　　The study aims at Cloud Computing user of Network security, Perceived Ease of Use, Perceived Value, Attitude toward Using and Intention of Use to explore. Totally the study dispatched 380 copies of questionnaires, and 323 copies were valid. The effective response rate is 85%. Study the assumption relation in the model by the Structural Equation Modeling identification.　　　The result of the study are as follows: 1. Network security, Perceived ease of use and Attitude toward using are significant and positive effect to Intention of use, 2. Perceived value has a negative influence to Intention of use, 3. Attitude toward using has a partial mediating effect for Perceived ease of use and Intention of use, 4. Attitude toward using has a partial mediating effect between Perceived value and Intention of use, and, 5. Attitude toward using have no meditating effect between Network security and Intention of use.
Appears in Collections:	[Department of Business Administration, Master/Ph.D Program in Management Sciences] Disserations and Theses(Master and Doctoral Program in Management Sciences)

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