近幾年來世界經濟面臨不景氣，東南亞金融風暴席捲全球股市震盪，台灣經濟發展與傳統產業也面臨嚴重考驗，再加上美國又發生多次恐怖攻擊事件，帶來了全球消費性的緊縮以及更多阻礙經濟成長的不確定性，要創造世界級的產業優勢，提昇產業的競爭力，己是刻不容緩必須面臨的挑戰。 高爾夫球桿頭的材質研發以及造形設計，在在需要具有高科技知識與管理的投入，在高爾夫球桿頭產業裡，不僅同業競爭激烈，而且在商業化宣傳廣告的促銷下，各品牌所推出的新產品不斷推陳出新，新樣式的高爾夫球桿組的設計開發週期的前置時間及生命週期越來越短，產業因此面臨巨大的生存競爭壓力，在生產製造上或整體供應鏈上，必須運用資訊科技投入策略性的規劃，以與顧客建立夥伴關係，並將整體營運與顧客緊密的結合在一起。 本研究將於分析高爾夫球桿頭產業之供應鏈管理，採用之研究方式屬於探索性研究，主要是彙集相關文獻予以閱讀整理分析，進而了解目前相關研究狀況，在本文中結合實務經驗及理論架構的探討與剖析，期盼能提供高爾夫球桿頭產業供應鏈管理相關研究之參考。 In recent years, international economy faces depression. Southeast Asia financial storm swept across and shake global stock markets., Taiwan economic development faces the serious impact even with the traditional industry. Also the terrorist attack took place in U.S.A. at this moment. All these together caused consuming tightening and more uncertainty from hindering economic development in the world. It wants and creates at world level the advantages of promoting industries competitiveness very urgent challenges that face the industry. Research and material development of shape-design of the golf pole at the very beginning. This needs the input of High-Tech knowledge and management. Golf pole head industry faced fierce horizontal competition, in commercialized exploitations up and down. New products whose brand put out will quickly weed out the old and bring forth the new. The golf pole design construction cycles of groups of novel type put out shorter and shorter period life ago. The industry faces enormous struggle for existence pressure. On O-ring supply where the chain production is made, use and customer set up partnership. At whole operations customer close combinations together with tactic input in science and technology information. This research on analyzing golf supply chain management of pole head industry, research that adopt belongings to exploration study, gathering relevant document, reading and putting in order in analyzing. Therefore, then understand the relevant research state at present. In combining real affair experience and discussion and analysis whose theory builds up in the article originally, expecting and offering golf pole head industry to supply chain management relevant to the reference of researches.
