近年來，國內圖書出版事業方面，為爭取高時效、高品質的印刷品，由以往的張頁式印刷方法，漸漸地轉向捲筒輪轉平版印刷，其中又以雜誌出版社為主。基於此，著手研究雜誌出版社與印刷廠對印刷與服務品質之滿意度。 本研究旨在探討雜誌社與印刷廠對印刷與服務品質的重視度與滿意度狀況，與其差異分析；以及不同背景之雜誌社與印刷廠對印刷與服務品質滿意度及重視度的差異；最後提出雜誌社與印刷廠對印刷與服務品質改進之對策。 本研究採用問卷調查法蒐集樣本資料，對台北市雜誌商業同業公會會員中，以商業捲筒輪轉平版印刷為印刷方式者共75家雜誌社；以及台灣區印刷工業同業公會會員廠商中，共32間有商用捲筒輪轉平版印刷機之印刷廠，以立意抽樣進行普查，雜誌社部份共發出75份問卷；印刷廠共計32份，問卷有效回收率均為100%。以次數百分比、α係數、因素分析、t檢定、單因子變異數分析等統計方法來分析資料。研究結果發現：1.雜誌社不滿意的印刷與服務品質依次為：「印刷髒點」、「印刷與打樣色彩一致性」、「印墨濃淡均一性」、「滿版色彩品質」、「印刷品背印現象」﹔「提供市場最新資訊」、「隨時提供作業進度狀況」、「對委外公司的監督」。2.雜誌社對印刷品質在重視度與滿意度之間皆達顯著差異﹔服務品質部分僅在「提供印件督導休息室」未達顯著差異。3.雜誌社與印刷廠對印刷與服務品質達顯著差異者為「印刷髒點」、「印刷打樣色彩一致性」、「印刷品表面完整無刮痕」﹔「對預定交件時間能確實實現」、「具有高度服務熱忱」、「有足夠的產能應付作業需求」、「經常關切客戶業務」、「提供印件督導休息室」、「報價價格合理」。4.不同背景之雜誌社與印刷廠對印刷與服務品質滿意度及重視度有顯著差異。 Recently, Magazine Publisher change their printing method from sheet-fed printing to web-fed offset printing to save time and get better printing quality. It is the main reason to study the satisfaction of printing and service quality for Magazine Publisher and Printing Works. The main purpose of this study is to discuss not only importance and satisfaction of printing and service quality for Magazine Publisher and Printing Works, but also their variance analysis. Moreover, we also discuss what the realization of printing and service quality differences between different Magazine Publisher and Printing Works is. Finally, this study advises the improvement of printing and service quality for Magazine Publisher and Printing Works. This study capitalizes on questionnaire surrey to collect sample data from Magazine Publisher and Printing Works. There are 75 Magazine Publisher, using commercial web offset printing as their printing method, in the Magazine Business Association of Taipei. Thus, there are 32 Printing Works, which have commercial web offset printing presses in Taiwan Print Industry Association. The statistical methods include frequency analysis, α test, Factor analysis, T test, and one-way ANOVA. The final results are as follow:1. Magazine Publisher do not satisfy with some printing and service qualities, such as ＂no dusts on printing＂; ＂color coincidence between printing and proofing＂; ＂having the same amount of ink＂; ＂the quality of solid color＂; ＂set-off＂; ＂new market information offering＂; ＂processing status updating＂; ＂outsourcing companies overseeing＂.2. The importance and satisfaction of printing quality for Magazine Publisher have variance. However, offering a rest room in service quality does not have variance.3. Printing and service quality for Magazine Publisher and Printing Works have variance, such as ＂no dusts on printing＂; ＂color coincidence between printing and proofing＂; ＂no traces on printing surface＂; ＂delivery on time＂; ＂person with bearing cordially and passion＂; ＂enough capacity; company often care about customer＂; ＂offering a rest room＂; ＂making a reasonable offer＂.4. Magazine Publisher and Printing Works of different background do have divergence concern degree and satisfaction degree with the printing and service quality.
