策略聯盟之動機類型、互動機制與聯盟績效之關係－以台灣製藥廠為例

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Title:	策略聯盟之動機類型、互動機制與聯盟績效之關係－以台灣製藥廠為例
Other Titles:	THE RELATIONSHIPS AMONG MOTIVE TYPE OF STRATEGIC ALLIANCE, INTERACTION MECHANISM AND ALLIANCE PERFORMANCE--A STUDY OF TAIWANESE PHARMACEUTICAL COMPANIES
Authors:	陳正源 Chen, Zheng-yuan
Contributors:	管理科學研究所范惟翔 Wei-shang Fan
Keywords:	聯盟績效;策略聯盟;互動機制 Strategic alliance;Interactive mechanism;Performance of the alliance
Date:	2006
Issue Date:	2015-08-04 15:44:24 (UTC+8)
Abstract:	台灣製藥業發展至今已超過70年，由於屬於高度技術與資本密集的產業，且與國民健康息息相關，一直為政府積極輔導的產業，因此列為十大新興產業之ㄧ。但近年來政府一連串的政策施行，如cGNP的檢測、全民健保的實施與加入WTO，不斷壓縮製藥業的獲利能力並逐漸喪失在國內的競爭優勢，有鑑於此，製藥公會與政府希望產業能透過策略聯盟以整合資源，藉以開創新的發展空間，目前國內關於製藥業在策略聯盟的研究並不多，並多以個案探討為主，本研究則以問卷發放為調查方式，希望能得到更多製藥業中的產業訊息與策略聯盟的現況；故以國內168家製藥廠為研究對象，進行結構方程模式分析(SEM)並配合AMOS5.0統計軟體調查台灣製藥業加入策略聯聯盟的動機、互動機制，和聯盟績效間的關係，並建構SEM模型與分析。　　　本研究發現策略聯盟之動機類型會對互動機制產生正面影響，說明製藥業在互動機制的投入程度會依據當時參與聯盟時的動機；其次，策略聯盟之參與動機並無法對聯盟績效直接產生正向的效果，但透過互動機制的建立，則能間接對聯盟績效產生正面效益，推論製藥業為高技術產業，聯盟夥伴結盟擬定策略目標時，注重不斷的溝通與信賴行為的產生，此時雙方才能全力投入聯盟運作以達成目標。　　The Pharmacy in Taiwan has developed over 70 years. Since it is a technology and capital-intensive industry, and it is closely related to the health of the citizens, therefore, government has actively coached this industry and has classified it as the ten major new industries. However, as the government has implemented a series of policies, such as cGNP measuring, health insurance for whole society implementation and joining of WTO, the profit making ability is decreased and the advantage of competition is gradually be lost. In view of this, Pharmacy Association and government hope that the industry can form strategic alliance to integrate the source in order to develop new space. At present, there are only a few studies on domestic strategic alliance of pharmacy. Besides, they are mainly based on case study. The questionnaires are used for this study. It is expected to obtain the current situation of the industry information and strategic alliance. The domestic 168 pharmacy manufacturers are the objects of study. The Structural Equation Modeling (SEM) and statistic software AMOS 5.0 are used to investigate the motivation and interactive mechanism of the strategic alliance, and the relationship between the performance and alliance. SEM is also established for analysis.　　　This study found that the type of motivation of strategic alliance has positive effect to the interactive mechanism. It explains that the willingness of the pharmacy to join the interactive mechanism will accord with the motivation when they join the strategic alliance. Besides, the motivation of joining the strategic alliance cannot provide positive effect to the performance of the alliance. However, through the establishment of the interactive mechanism, it can provide positive performance indirectly to the alliance. It is inferred that pharmacy is a high technology industry. When the partners of the alliance draft the objective, communication, and trustful behavior are emphasized so that both sides can do one's utmost in the alliance in order to achieve the objective.
Appears in Collections:	[Department of Business Administration, Master/Ph.D Program in Management Sciences] Disserations and Theses(Master and Doctoral Program in Management Sciences)

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