| 摘要: | 隨著週休二日的實施，現代人對於遊憩活動的認知遠比以前來的重視，因此衍生出許多不同形式的遊憩活動或是旅遊形式、主題，而近幾年來國家公園內針對遊客設立許多導覽解說系統，希望可以提供旅客更豐富多元的學習環境。 本研究主要採用「用心理論」的觀點，認為遊憩地區透過有效的解說與導覽服務能夠創造出用心體驗的旅客，而用心的旅客在體驗活動結束後，在心中將對旅遊環境、資源、設施、人員或服務產生深刻的感觸、衝擊與回應，而導覽設施亦可能影響旅客的最終體驗。 本研究利用問卷調查方式，針對在陽明山國家公園從事遊憩活動的遊客進行資料蒐集，總共回收423份問卷，取得411份有效問卷。資料分析則使用線性結構方程模式檢測變項間的影響關係。 實證結果發現，旅客的旅遊動機、資訊來源以及公園環境評估與用心體驗間有顯著影響關係，而旅客的一般環境認知與用心體驗間並無顯著影響關係，顯示出平常具有環境保護概念的旅客，並不一定會有實際的環境保護行動，因此旅客的一般環境認知，對於旅客在從事遊憩活動的時候與用心體驗間並不會產生顯著的影響，最後，用心體驗會正向影響旅客的旅遊影響。因此本研究依其最終結果提出相關結論與建議以供產學界參考。
The modern people are more recognized to the recreational activities than before since the program of 2-day-holiday weekly being put into practice. Therefore it derived many styles of recreational activities, traveling, or themes. In the meantime, the National Parks have setup many interpretative services for visitors in recent years, hoping this could provide more abundant and multi-task learning environment to the visitors. This study mainly adopted the concept of “the mindfulness”, and believed the recreational facilities can create visitors who with mindfulness through an effective interpretative services. And those who were experienced after activities ended would surely have deep impression, impact and responsiveness in the traveling environment, resources, facilities, personals and services, etc... While, the interpretative services could influence the final self-experience to the visitors as well. The survey was collected by questionnaires from the visitors to the National Park of Yang-Ming-Shan for recreational activity. A total of 423 questionnaires were returned. Out of those, 411 were valid. The Data was analyzed by LISREL to test relationship among variables. By the result, there is a significant influence relationship among the tourists’ motivation, the resources of information, park environment assessment and the mindfulness. While, there is not much influencing relationship in between the visitors’ general environmental cognition and the mindfulness. This indicates those who have concept of environmental protection will not necessarily take action in practical movement. So the visitors’ general environmental cognition will probably not create significant influences to the mindfulness when going on recreational activities. Finally, self-experience by effort would positively influence the visitors’ traveling activities. Therefore, this study proposed its conclusion and suggestion based on the result to the productional and academic fields. |
