南華大學機構典藏系統:Item 987654321/23300
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    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: http://nhuir.nhu.edu.tw/handle/987654321/23300


    题名: 猴探井風景區遊客遊憩行為之研究
    其它题名: A Study of Tourist's Recreation Behavior at the Houtanjing Scenic Area
    作者: 蔡坤杏
    Tsai, Kun-Hsing
    貢獻者: 旅遊管理學系旅遊管理碩士班
    莊鎧溫
    Kai-Wayne Chuang
    关键词: 休閒效益;休閒態度;旅遊體驗;旅遊動機
    Leisure Attitude;Travel Experiences;Travel Motivations;Leisure Benefits
    日期: 2015
    上传时间: 2015-09-08 13:54:46 (UTC+8)
    摘要: 　　本研究以猴探井風景區的遊客為調查對象，主要在探討猴探井風景區遊客之旅遊動機、休閒態度、旅遊體驗及休閒效益之間的關係。共發出問卷400份，回收有效樣本385份，運用描述性統計、因素分析、信效度分析、T檢定與變異數分析、相關分析及迴歸分析法進行統計分析。研究結果顯示：1.旅遊動機、休閒態度、旅遊體驗及休閒效益之間皆有顯著相關。2.旅遊動機、休閒態度對旅遊體驗及休閒效益皆有正向影響；旅遊體驗對休閒效益有正向影響。3.旅遊動機及休閒態度皆透過旅遊體驗對休閒效益有部份中介效果。　　最後根據本研究的發現進行討論，並提出相關建議。
    　　The purpose of this study was to explore travel motivations, leisure attitude, travel experiences and leisure benefits at the Houtanjing scenic area. We surveyed 400 visitors and collected 385 valid questionnaires, all of which were analyzed by Descriptive Statistics, Factor Analysis, Reliability & Validity Analysis , T-test, Analysis of Variance, Correlation Analysis and Regression Analysis. The results were as following：1.there was a significant correlation among travel motivations, leisure attitude, travel experiences and leisure benefits.2.travel motivations, leisure attitude had a positive effect on both travel experiences and leisure benefits；travel experiences had a positive effect on leisure benefits .3.travel experiences partially mediate the relationship between travel motivations, leisure attitude and leisure benefits. 　　Finally, based on the research finding,the discussion was further posed and the upcoming research directions were proposed.
    显示于类别:[旅遊管理學系(旅遊管理碩士班)] 博碩士論文-旅遊管理碩士班

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