| 摘要: | 本研究目的旨在探究創意喜帖圖案設計、文字造型、色彩表現、內容編排、外觀設計，為達研究目的，本研究採問卷調查法，以自編「創意喜帖喜好度之調查問卷」為研究工具，針對新竹縣適婚對象，採隨機的方式進行問卷調查。總計發出問卷130份，回收有效問卷120份，有效回收率92.3%。根據問卷調查所得資料進行統計與分析，運用方法包含描述性統計、排序題處理與分析等。根據研究分析結果，獲致以下結論：一、不同性別受試者對於中式喜帖喜好度，在內容編排向度上意見相同，其他向度則有差異。二、不同年齡受試者對於中式喜帖喜好度，在不同向度上有差異。三、不同最高學歷受者對於中式喜帖喜好度，在內容編排向度上意見相同，其他向度則有差異。四、不同居住地區受試者對於中式喜帖喜好度，在文字造型、內容編排及外觀設計上意見相同，其他則有差異。五、不同性別受試者對於西式喜帖喜好度，在不同向度上有差異。六、不同年齡受試者對於西式喜帖喜好度，在不同向度上有差異。七、不同最高學歷受者對於西式喜帖喜好度，在內容編排向度上意見相同，其他向度則有差異。八、不同居住地區受試者對西式喜帖喜好度，在圖案種類上意見相同，其他則有差異。 最後根據結論提出建議，以供未來研究之參考。
This study aimed to explore the creative wedding invitation designs, text, shape, color performance, content layout and design. To achieve the purpose of this study, I adopted ＂creative wedding invitations preference questionnaire＂ as a research tool for asking Hsinchu County marriageable people, picking a random manner questionnaire. Total 130 questionnaires were returned 120 valid questionnaires, the effective rate of 92.3%. According to the statistical analysis of the survey and the information available, the use of the method include: descriptive statistics, sort title processing and analysis. The research results were caused by the following conclusions:1. Different gender preference for Chinese wedding invitations, the same views on the content layout dimension, other dimensions of the there were differences.2. Different ages preference for Chinese wedding invitations, there were differences in the different dimensions.3. Different degree recipients for Chinese wedding invitations, the same views on the content layout dimension, other dimensions there were differences.4. Different residential areas subject preference for Chinese wedding invitation in writing style, content layout and the design were same views, while others had differences.5. Different gender preference Western style wedding invitations, there were differences in the different dimensions.6. Different ages preference Western style wedding invitations, there were differences in the different dimensions.7. Different maximum degree recipients preference Western style wedding invitations, the same views on the content layout dimension, other dimensions there were differences.8. Different residence preference for Western style wedding invitations, the same kind of comments on the pattern, while others were different. |
