便利店在台灣的密度高居世界第一，並整合便利商店的物流系統發展出線上購物、超商取貨的物流機制。目前台灣的統一超商、全家便利商店等都有提供這樣的服務。由於這樣的服務是藉由共同配送的概念衍生出來的物流服務，因此可以節省運輸能源的使用。本文以此物流系統為研究對象，利用層級分析法探討影響此一低碳物流系統運作績效的因素為何？ “Order Online Pick Up in-Store” is an innovative logistics distribution system created in Taiwan in 1999.It combines the online order, distribution and convenience store parts so that it increases the risks of service failure during the transaction. Consumer decision making styles deal with consumer’s general predisposition toward the act of shopping and describing mental orientation of consumers in their decision-making process. Therefore, this paper uses questionnaire to evaluate associativity between consumer decision making styles and demographics in online bookstore.
